kitio.aiGupshup vs niia
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Gupshup starts at See pricing page and niia starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI agents for chat
- Voice AI agents
- WhatsApp and RCS messaging
- SMS campaigns
- Avatar website assistant
- Verified business chat
- 24/7 WhatsApp booking agent
- Google Calendar sync
- Replies in 60+ languages
- Automatic appointment reminders
- Waitlist refilling
- Unified inbox with takeover
| Feature | Gupshup | niia |
|---|---|---|
| Best for | AI agents for customer conversations on WhatsApp, SMS and voice | AI receptionist that books salon appointments over WhatsApp |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Gupshup | Navan AI |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Gupshup starts at See pricing page and niia starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Gupshup
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
- No pricing shown on the homepage
- Platform is broad and may need onboarding
- Geared more to companies than small shops
niia
- Clients book without installing anything
- Knows real prices and availability
- Fills cancelled slots from a waitlist
- Only works through WhatsApp
- Built for salons, not other businesses
- Pricing not shown on the homepage
Which one should you choose?
Choose Gupshup if you want:
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
Watch out: no pricing shown on the homepage.
Choose niia if you want:
- Clients book without installing anything
- Knows real prices and availability
- Fills cancelled slots from a waitlist
Watch out: only works through whatsapp.
Gupshup vs niia FAQ
What is the difference between Gupshup and niia?
Gupshup: AI agents for customer conversations on WhatsApp, SMS and voice. niia: AI receptionist that books salon appointments over WhatsApp. Both are customer support tools.
Is Gupshup or niia cheaper?
Gupshup starts at See pricing page and niia starts at See pricing page. Check both pricing pages for current plans.
Do Gupshup and niia have free plans?
Gupshup: Yes. niia: No, trial available.
Who makes Gupshup?
Gupshup is made by Gupshup, based in United States.
Who makes niia?
niia is made by Navan AI.
Which should I choose, Gupshup or niia?
Choose Gupshup if you value covers whatsapp, rcs, sms and voice and voice agents for inbound and outbound calls. Choose niia if you value clients book without installing anything and knows real prices and availability.