kitio.aiGupshup vs Kata.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Gupshup starts at See pricing page and Kata.ai starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI agents for chat
- Voice AI agents
- WhatsApp and RCS messaging
- SMS campaigns
- Avatar website assistant
- Verified business chat
- Customer service agents
- Messaging channel bots
- Voice and chat in one persona
- Workflow and system integration
- Human handoff
| Feature | Gupshup | Kata.ai |
|---|---|---|
| Best for | AI agents for customer conversations on WhatsApp, SMS and voice | Enterprise conversational AI for banks, retail and telecoms |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No |
| Made by | Gupshup | Kata.ai |
| Based in | United States | Indonesia |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Gupshup starts at See pricing page and Kata.ai starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Gupshup
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
- No pricing shown on the homepage
- Platform is broad and may need onboarding
- Geared more to companies than small shops
Kata.ai
- Proven with large regulated companies
- Engineers help with deployment
- Supports many local channels
- No public pricing
- Built for enterprises, not small teams
- No self-serve sign-up
Which one should you choose?
Choose Gupshup if you want:
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
Watch out: no pricing shown on the homepage.
Choose Kata.ai if you want:
- Proven with large regulated companies
- Engineers help with deployment
- Supports many local channels
Watch out: no public pricing.
Gupshup vs Kata.ai FAQ
What is the difference between Gupshup and Kata.ai?
Gupshup: AI agents for customer conversations on WhatsApp, SMS and voice. Kata.ai: Enterprise conversational AI for banks, retail and telecoms. Both are customer support tools.
Is Gupshup or Kata.ai cheaper?
Gupshup starts at See pricing page and Kata.ai starts at See pricing page. Check both pricing pages for current plans.
Do Gupshup and Kata.ai have free plans?
Gupshup: Yes. Kata.ai: No.
Who makes Gupshup?
Gupshup is made by Gupshup, based in United States.
Who makes Kata.ai?
Kata.ai is made by Kata.ai, based in Indonesia.
Which should I choose, Gupshup or Kata.ai?
Choose Gupshup if you value covers whatsapp, rcs, sms and voice and voice agents for inbound and outbound calls. Choose Kata.ai if you value proven with large regulated companies and engineers help with deployment.