kitio.aiGupshup vs Fineguide
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Gupshup starts at See pricing page and Fineguide starts at $119/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI agents for chat
- Voice AI agents
- WhatsApp and RCS messaging
- SMS campaigns
- Avatar website assistant
- Verified business chat
- Multichannel AI assistants
- Built-in CRM and pipelines
- Shared team inbox
- Call scoring
- AI phone calls
- n8n automations
| Feature | Gupshup | Fineguide |
|---|---|---|
| Best for | AI agents for customer conversations on WhatsApp, SMS and voice | AI-first CRM with chat assistants, shared inbox and AI phone calls |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $119/mo |
| Free plan | Yes | Yes |
| Made by | Gupshup | Fineguide |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Gupshup starts at See pricing page and Fineguide starts at $119/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 200 one-time credits
- You plus 1 teammate
- About 200 documents
Starter
$119/mo
- 3,000 credits a month
- You plus 3 teammates
- About 1,000 documents
- Email support
Business
$239/mo
- 8,000 credits a month
- You plus 5 teammates
- About 2,000 documents
- Priority support
Premium
$589/mo
- 25,000 credits a month
- You plus 10 teammates
- About 4,000 documents
- Dedicated support
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Gupshup
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
- No pricing shown on the homepage
- Platform is broad and may need onboarding
- Geared more to companies than small shops
Fineguide
- Chat, CRM and voice in one product
- CRM use doesn't consume credits
- Many messaging channels supported
- Free credits are one-time and don't renew
- Paid plans start well above $100
- Extra seats billed per person
Which one should you choose?
Choose Gupshup if you want:
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
Watch out: no pricing shown on the homepage.
Choose Fineguide if you want:
- Chat, CRM and voice in one product
- CRM use doesn't consume credits
- Many messaging channels supported
Watch out: free credits are one-time and don't renew.
Gupshup vs Fineguide FAQ
What is the difference between Gupshup and Fineguide?
Gupshup: AI agents for customer conversations on WhatsApp, SMS and voice. Fineguide: AI-first CRM with chat assistants, shared inbox and AI phone calls. Both are customer support tools.
Is Gupshup or Fineguide cheaper?
Gupshup starts at See pricing page and Fineguide starts at $119/mo. Check both pricing pages for current plans.
Do Gupshup and Fineguide have free plans?
Gupshup: Yes. Fineguide: Yes.
Who makes Gupshup?
Gupshup is made by Gupshup, based in United States.
Who makes Fineguide?
Fineguide is made by Fineguide.
Which should I choose, Gupshup or Fineguide?
Choose Gupshup if you value covers whatsapp, rcs, sms and voice and voice agents for inbound and outbound calls. Choose Fineguide if you value chat, crm and voice in one product and crm use doesn't consume credits.