kitio.aiGupshup vs Heep
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Gupshup starts at See pricing page and Heep starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI agents for chat
- Voice AI agents
- WhatsApp and RCS messaging
- SMS campaigns
- Avatar website assistant
- Verified business chat
- Unified messaging inbox
- Missed-call text follow-up
- Bookings in your software
- Review reply drafts
- WhatsApp campaigns
- Multi-location support
| Feature | Gupshup | Heep |
|---|---|---|
| Best for | AI agents for customer conversations on WhatsApp, SMS and voice | AI host that answers restaurant messages and books tables |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Gupshup | Heep |
| Based in | United States | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Gupshup starts at See pricing page and Heep starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Gupshup
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
- No pricing shown on the homepage
- Platform is broad and may need onboarding
- Geared more to companies than small shops
Heep
- Books straight into Zenchef, SevenRooms or TheFork
- Covers messages, email and missed calls
- Free trial without a card
- Prices not shown on the homepage
- Built only for restaurants
- Main site is in French
Which one should you choose?
Choose Gupshup if you want:
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
Watch out: no pricing shown on the homepage.
Choose Heep if you want:
- Books straight into Zenchef, SevenRooms or TheFork
- Covers messages, email and missed calls
- Free trial without a card
Watch out: prices not shown on the homepage.
Gupshup vs Heep FAQ
What is the difference between Gupshup and Heep?
Gupshup: AI agents for customer conversations on WhatsApp, SMS and voice. Heep: AI host that answers restaurant messages and books tables. Both are customer support tools.
Is Gupshup or Heep cheaper?
Gupshup starts at See pricing page and Heep starts at See pricing page. Check both pricing pages for current plans.
Do Gupshup and Heep have free plans?
Gupshup: Yes. Heep: No, trial available.
Who makes Gupshup?
Gupshup is made by Gupshup, based in United States.
Who makes Heep?
Heep is made by Heep, based in France.
Which should I choose, Gupshup or Heep?
Choose Gupshup if you value covers whatsapp, rcs, sms and voice and voice agents for inbound and outbound calls. Choose Heep if you value books straight into zenchef, sevenrooms or thefork and covers messages, email and missed calls.