kitio.aiSalesforce Marketing Cloud vs Conversion
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Salesforce Marketing Cloud starts at See pricing page and Conversion starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Cross-channel journeys
- Email and mobile messaging
- Agentforce marketing agents
- Audience segmentation
- Personalization
- CRM data integration
- AI marketing ops agents
- Email studio and landing pages
- AI-tuned lead scoring
- Bi-directional Salesforce sync
- Built-in attribution (Mosaic)
- REST API and MCP
| Feature | Salesforce Marketing Cloud | Conversion |
|---|---|---|
| Best for | Salesforce's marketing suite with Agentforce AI and customer data | AI-native B2B marketing automation built as a Marketo or HubSpot alternative |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Salesforce | Conversion |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Salesforce Marketing Cloud starts at See pricing page and Conversion starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Salesforce Marketing Cloud
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
- Expensive and quote-based
- Complex setup, often needs partners
- Best value only inside the Salesforce stack
Conversion
- Agents handle routine MOps work
- Attribution included in the platform
- Deep Salesforce integration
- No public pricing
- Demo needed to get started
- Assumes a Salesforce-centric stack
Which one should you choose?
Choose Salesforce Marketing Cloud if you want:
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
Watch out: expensive and quote-based.
Choose Conversion if you want:
- Agents handle routine MOps work
- Attribution included in the platform
- Deep Salesforce integration
Watch out: no public pricing.
Salesforce Marketing Cloud vs Conversion FAQ
What is the difference between Salesforce Marketing Cloud and Conversion?
Salesforce Marketing Cloud: Salesforce's marketing suite with Agentforce AI and customer data. Conversion: AI-native B2B marketing automation built as a Marketo or HubSpot alternative. Both are marketing tools.
Is Salesforce Marketing Cloud or Conversion cheaper?
Salesforce Marketing Cloud starts at See pricing page and Conversion starts at See pricing page. Check both pricing pages for current plans.
Do Salesforce Marketing Cloud and Conversion have free plans?
Salesforce Marketing Cloud: No. Conversion: No.
Who makes Salesforce Marketing Cloud?
Salesforce Marketing Cloud is made by Salesforce, based in United States.
Who makes Conversion?
Conversion is made by Conversion, based in United States.
Which should I choose, Salesforce Marketing Cloud or Conversion?
Choose Salesforce Marketing Cloud if you value deep link with salesforce crm data and covers many channels in one suite. Choose Conversion if you value agents handle routine mops work and attribution included in the platform.