kitio.aiClay vs Yoke
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Clay starts at $185/mo and Yoke starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Strategy, targeting and reply agents
- Automated LinkedIn invitations
- Follow-up message sequences
- Campaign A/B testing
- Team inbox and duplicate prevention
- White-label reselling
| Feature | Clay | Yoke |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | AI agents that run LinkedIn outreach and replies for B2B sellers |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $185/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Clay | Yoke (formerly CoPilot AI) |
| Based in | United States | Canada |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Clay starts at $185/mo and Yoke starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
3 plans
Core
$249/mo billed every 6 months
- Three AI prospecting agents
- 10 campaigns with A/B tests
- 600 invites per month
Guided
$399/mo billed every 6 months
- Everything in Core
- 1:1 onboarding
- Dedicated success manager
Teams
Contact sales
- Per user
- Team inbox and admin controls
- Unlimited campaigns
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Yoke
- AI handles replies, not only first messages
- Duplicate outreach blocked for teams
- Onboarding help on the Guided plan
- Monthly billing needs a sales call
- Expensive for solo users
- Only works on LinkedIn
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose Yoke if you want:
- AI handles replies, not only first messages
- Duplicate outreach blocked for teams
- Onboarding help on the Guided plan
Watch out: monthly billing needs a sales call.
Clay vs Yoke FAQ
What is the difference between Clay and Yoke?
Clay: Data enrichment and AI research for outbound GTM workflows. Yoke: AI agents that run LinkedIn outreach and replies for B2B sellers. Both are sales tools.
Is Clay or Yoke cheaper?
Clay starts at $185/mo and Yoke starts at See pricing page. Check both pricing pages for current plans.
Do Clay and Yoke have free plans?
Clay: Yes. Yoke: No.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes Yoke?
Yoke is made by Yoke (formerly CoPilot AI), based in Canada.
Which should I choose, Clay or Yoke?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose Yoke if you value ai handles replies, not only first messages and duplicate outreach blocked for teams.