kitio.aiBrand24 vs Exolyt
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brand24 starts at $249/mo and Exolyt starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Mention tracking
- Sentiment analysis
- AI Brand Assistant
- Share of voice
- Spike alerts
- TikTok account tracking
- Hashtag and trend monitoring
- Social listening
- AI summaries of UGC
- Sentiment analysis
- Influencer campaign tracking
| Feature | Brand24 | Exolyt |
|---|---|---|
| Best for | Media monitoring and AI brand insights for smaller teams | TikTok analytics and social listening with AI summaries |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $249/mo | See pricing page |
| Free plan | No, 14-day trial | Yes |
| Made by | Brand24 | Exolyt |
| Based in | Poland | Finland |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Sentiment analysis.
Pricing compared
Brand24 starts at $249/mo and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Individual
$249/mo
- 3 keywords
- 2K mentions per month
- 1 user, updates every 12h
Team
$349/mo
- 7 keywords
- 10K mentions per month
- Unlimited users, hourly updates
Pro
$499/mo
- 12 keywords
- 40K mentions per month
- Real-time updates
- Priority support
Business
$699/mo
- 25 keywords
- 100K mentions per month
Enterprise
From $1,499/mo
- Custom keyword count
- Custom mentions limit
4 plans
Basic
Free
- 1 tracked account
- 1 tracked hashtag
- 1 influencer campaign
Essentials
€250/mo
- 50 tracked accounts and hashtags
- 10 influencer campaigns
- 3 social listening projects
Advanced
€600/mo
- 300 tracked accounts and hashtags
- 15 social listening projects
- Sentiment analysis
Enterprise
Contact sales
- Custom limits
- Project-based pricing
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brand24
- Affordable listening
- Easy setup
- Useful AI summaries
- Smaller data reach than enterprise tools
- Mention caps per plan
Exolyt
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
- Covers TikTok only
- Paid plans priced in euros and high
- Sentiment analysis only on Advanced
Which one should you choose?
Choose Brand24 if you want:
- Affordable listening
- Easy setup
- Useful AI summaries
Watch out: smaller data reach than enterprise tools.
Choose Exolyt if you want:
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
Watch out: covers tiktok only.
Brand24 vs Exolyt FAQ
What is the difference between Brand24 and Exolyt?
Brand24: Media monitoring and AI brand insights for smaller teams. Exolyt: TikTok analytics and social listening with AI summaries. Both are marketing tools.
Is Brand24 or Exolyt cheaper?
Brand24 starts at $249/mo and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Do Brand24 and Exolyt have free plans?
Brand24: No, 14-day trial. Exolyt: Yes.
Who makes Brand24?
Brand24 is made by Brand24, based in Poland.
Who makes Exolyt?
Exolyt is made by Exolyt, based in Finland.
Which should I choose, Brand24 or Exolyt?
Choose Brand24 if you value affordable listening and easy setup. Choose Exolyt if you value deep focus on organic tiktok data and free plan to test tracking.