kitio.aiMeltwater vs Exolyt
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Meltwater starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- News and social monitoring
- AI coverage summaries
- Journalist database
- Influencer marketing
- Sentiment tracking
- TikTok account tracking
- Hashtag and trend monitoring
- Social listening
- AI summaries of UGC
- Sentiment analysis
- Influencer campaign tracking
| Feature | Meltwater | Exolyt |
|---|---|---|
| Best for | Media monitoring, social listening and PR tools with AI | TikTok analytics and social listening with AI summaries |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | Meltwater | Exolyt |
| Based in | – | Finland |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Meltwater starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
Contact sales
- Media, social and AI intelligence
- Mira AI, alerts and reporting
- Pre-built dashboards
Pro
Contact sales
- Mira AI Advanced
- Competitive benchmarking
- Custom dashboards and reporting
Enterprise
Contact sales
- Influencer marketing
- API and MCP integrations
- Governance, workflows and permissions
Agency
Contact sales
- Manage multiple brands and clients
4 plans
Basic
Free
- 1 tracked account
- 1 tracked hashtag
- 1 influencer campaign
Essentials
€250/mo
- 50 tracked accounts and hashtags
- 10 influencer campaigns
- 3 social listening projects
Advanced
€600/mo
- 300 tracked accounts and hashtags
- 15 social listening projects
- Sentiment analysis
Enterprise
Contact sales
- Custom limits
- Project-based pricing
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Meltwater
- Wide media coverage
- PR and social in one tool
- Good alerting
- Long annual contracts
- Pricing not transparent
Exolyt
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
- Covers TikTok only
- Paid plans priced in euros and high
- Sentiment analysis only on Advanced
Which one should you choose?
Choose Meltwater if you want:
- Wide media coverage
- PR and social in one tool
- Good alerting
Watch out: long annual contracts.
Choose Exolyt if you want:
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
Watch out: covers tiktok only.
Meltwater vs Exolyt FAQ
What is the difference between Meltwater and Exolyt?
Meltwater: Media monitoring, social listening and PR tools with AI. Exolyt: TikTok analytics and social listening with AI summaries. Both are marketing tools.
Is Meltwater or Exolyt cheaper?
Meltwater starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Do Meltwater and Exolyt have free plans?
Meltwater: No. Exolyt: Yes.
Who makes Meltwater?
Meltwater is made by Meltwater.
Who makes Exolyt?
Exolyt is made by Exolyt, based in Finland.
Which should I choose, Meltwater or Exolyt?
Choose Meltwater if you value wide media coverage and pr and social in one tool. Choose Exolyt if you value deep focus on organic tiktok data and free plan to test tracking.