kitio.aiBrandwatch vs Exolyt
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brandwatch starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social listening
- Iris AI
- Audience research
- Publishing and engagement
- Influencer tools
- TikTok account tracking
- Hashtag and trend monitoring
- Social listening
- AI summaries of UGC
- Sentiment analysis
- Influencer campaign tracking
| Feature | Brandwatch | Exolyt |
|---|---|---|
| Best for | Consumer intelligence and social listening with Iris AI | TikTok analytics and social listening with AI summaries |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | Cision | Exolyt |
| Based in | United Kingdom | Finland |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Social listening.
Pricing compared
Brandwatch starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
Free
- 1 tracked account
- 1 tracked hashtag
- 1 influencer campaign
Essentials
€250/mo
- 50 tracked accounts and hashtags
- 10 influencer campaigns
- 3 social listening projects
Advanced
€600/mo
- 300 tracked accounts and hashtags
- 15 social listening projects
- Sentiment analysis
Enterprise
Contact sales
- Custom limits
- Project-based pricing
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brandwatch
- Deep historical data
- Powerful query language
- AI summaries save analysis time
- Expensive
- Takes training to use well
Exolyt
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
- Covers TikTok only
- Paid plans priced in euros and high
- Sentiment analysis only on Advanced
Which one should you choose?
Choose Brandwatch if you want:
- Deep historical data
- Powerful query language
- AI summaries save analysis time
Watch out: expensive.
Choose Exolyt if you want:
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
Watch out: covers tiktok only.
Brandwatch vs Exolyt FAQ
What is the difference between Brandwatch and Exolyt?
Brandwatch: Consumer intelligence and social listening with Iris AI. Exolyt: TikTok analytics and social listening with AI summaries. Both are marketing tools.
Is Brandwatch or Exolyt cheaper?
Brandwatch starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Do Brandwatch and Exolyt have free plans?
Brandwatch: No. Exolyt: Yes.
Who makes Brandwatch?
Brandwatch is made by Cision, based in United Kingdom.
Who makes Exolyt?
Exolyt is made by Exolyt, based in Finland.
Which should I choose, Brandwatch or Exolyt?
Choose Brandwatch if you value deep historical data and powerful query language. Choose Exolyt if you value deep focus on organic tiktok data and free plan to test tracking.