influData vs Exolyt
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. influData starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Prompt-based creator search
- Audience and brand safety reports
- Campaign tracking
- Comment sentiment summaries
- Creator outreach emails
- API and MCP access
- TikTok account tracking
- Hashtag and trend monitoring
- Social listening
- AI summaries of UGC
- Sentiment analysis
- Influencer campaign tracking
| Feature | influData | Exolyt |
|---|---|---|
| Best for | Influencer search, audience analytics and campaign tracking | TikTok analytics and social listening with AI summaries |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | influData | Exolyt |
| Based in | – | Finland |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
influData starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Pro
€599/mo, 12-month term
- 1 user
- 10 shared tracking seats
- 300 report credits a year
- 200 API/MCP requests a month
All-In
€1,199/mo, 12-month term
- More users and tracking seats
- More report credits
- Advanced discovery
Enterprise
Contact sales
- Custom trends
- Data exports
- Volumes by agreement
4 plans
Basic
Free
- 1 tracked account
- 1 tracked hashtag
- 1 influencer campaign
Essentials
€250/mo
- 50 tracked accounts and hashtags
- 10 influencer campaigns
- 3 social listening projects
Advanced
€600/mo
- 300 tracked accounts and hashtags
- 15 social listening projects
- Sentiment analysis
Enterprise
Contact sales
- Custom limits
- Project-based pricing
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
influData
- Covers Instagram, TikTok and YouTube
- Plain-language creator search
- EU-hosted infrastructure
- Expensive for small brands
- Priced on 12-month terms
- Report credits are capped per year
Exolyt
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
- Covers TikTok only
- Paid plans priced in euros and high
- Sentiment analysis only on Advanced
Which one should you choose?
Choose influData if you want:
- Covers Instagram, TikTok and YouTube
- Plain-language creator search
- EU-hosted infrastructure
Watch out: expensive for small brands.
Choose Exolyt if you want:
- Deep focus on organic TikTok data
- Free plan to test tracking
- Competitor tracking included
Watch out: covers tiktok only.
influData vs Exolyt FAQ
What is the difference between influData and Exolyt?
influData: Influencer search, audience analytics and campaign tracking. Exolyt: TikTok analytics and social listening with AI summaries. Both are marketing tools.
Is influData or Exolyt cheaper?
influData starts at See pricing page and Exolyt starts at See pricing page. Check both pricing pages for current plans.
Do influData and Exolyt have free plans?
influData: No. Exolyt: Yes.
Who makes influData?
influData is made by influData.
Who makes Exolyt?
Exolyt is made by Exolyt, based in Finland.
Which should I choose, influData or Exolyt?
Choose influData if you value covers instagram, tiktok and youtube and plain-language creator search. Choose Exolyt if you value deep focus on organic tiktok data and free plan to test tracking.