kitio.aiApollo.io vs XFactor
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io starts at $65/mo and XFactor starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Causal revenue engine
- Decision simulation
- GTM stack integration
- Executive views
- RevOps views
| Feature | Apollo.io | XFactor |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Decision intelligence platform for revenue teams |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $65/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Apollo.io | XFactor |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Apollo.io starts at $65/mo and XFactor starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
XFactor
- Tests decisions before acting
- Joins data across the GTM stack
- Separate views for executives and operators
- No public pricing
- Access starts with a simulation request
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose XFactor if you want:
- Tests decisions before acting
- Joins data across the GTM stack
- Separate views for executives and operators
Watch out: no public pricing.
Apollo.io vs XFactor FAQ
What is the difference between Apollo.io and XFactor?
Apollo.io: B2B contact database, sequences and AI sales agents. XFactor: Decision intelligence platform for revenue teams. Both are sales tools.
Is Apollo.io or XFactor cheaper?
Apollo.io starts at $65/mo and XFactor starts at See pricing page. Check both pricing pages for current plans.
Do Apollo.io and XFactor have free plans?
Apollo.io: Yes. XFactor: No.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes XFactor?
XFactor is made by XFactor.
Which should I choose, Apollo.io or XFactor?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose XFactor if you value tests decisions before acting and joins data across the gtm stack.