kitio.aiApollo.io vs Terrakotta
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io starts at $65/mo and Terrakotta starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Property owner database
- Built-in dialer
- AI voicemails in your voice
- AI call summaries
- PropGPT research
- Chrome extension
| Feature | Apollo.io | Terrakotta |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Prospecting data and AI dialer for commercial real estate teams |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $65/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Apollo.io | Terrakotta |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: Built-in dialer, Chrome extension.
Pricing compared
Apollo.io starts at $65/mo and Terrakotta starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Terrakotta
- Data and dialing in one tool
- Voicemails in your own voice
- Made for CRE workflows
- Only useful for commercial real estate
- Pricing not shown on the site
- US property focus
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose Terrakotta if you want:
- Data and dialing in one tool
- Voicemails in your own voice
- Made for CRE workflows
Watch out: only useful for commercial real estate.
Apollo.io vs Terrakotta FAQ
What is the difference between Apollo.io and Terrakotta?
Apollo.io: B2B contact database, sequences and AI sales agents. Terrakotta: Prospecting data and AI dialer for commercial real estate teams. Both are sales tools.
Is Apollo.io or Terrakotta cheaper?
Apollo.io starts at $65/mo and Terrakotta starts at See pricing page. Check both pricing pages for current plans.
Do Apollo.io and Terrakotta have free plans?
Apollo.io: Yes. Terrakotta: No, trial available.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes Terrakotta?
Terrakotta is made by Terrakotta.
Which should I choose, Apollo.io or Terrakotta?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose Terrakotta if you value data and dialing in one tool and voicemails in your own voice.