kitio.aiApollo.io vs Snov.io
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Snov.io has the lower starting price: about $39 a month, against $65 for Apollo.io.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Email finder
- Email verifier
- Drip campaigns
- Email warmup
- AI email writer
| Feature | Apollo.io | Snov.io |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Email finder, warmup and drip campaigns for small teams |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $65/mo | $39/mo |
| Free plan | Yes | Yes |
| Made by | Apollo.io | Snov.io |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Snov.io has the lower starting price: about $39 a month, against $65 for Apollo.io.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
6 plans
Trial
Free
- Limited free credits
- Try email finder and campaigns
Starter
$39/mo
- 1,000 credits
- Unlimited team seats
- Unlimited campaigns and follow-ups
Pro S
$99/mo
- More credits
- Unlimited warm-ups
Pro M
$189/mo
- More credits
- Unlimited warm-ups
Pro L
$369/mo
- More credits
- Unlimited warm-ups
Custom
Contact sales
- From 200,000 credits
- Unlimited monthly emails
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Snov.io
- Many tools for the price
- Free plan
- Includes warmup
- Database smaller than leaders
- Credit system can confuse
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose Snov.io if you want:
- Many tools for the price
- Free plan
- Includes warmup
Watch out: database smaller than leaders.
Apollo.io vs Snov.io FAQ
What is the difference between Apollo.io and Snov.io?
Apollo.io: B2B contact database, sequences and AI sales agents. Snov.io: Email finder, warmup and drip campaigns for small teams. Both are sales tools.
Is Apollo.io or Snov.io cheaper?
Snov.io has the lower starting price: about $39 a month, against $65 for Apollo.io.
Do Apollo.io and Snov.io have free plans?
Apollo.io: Yes. Snov.io: Yes.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes Snov.io?
Snov.io is made by Snov.io.
Which should I choose, Apollo.io or Snov.io?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose Snov.io if you value many tools for the price and free plan.