kitio.aiClay vs Snov.io
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Snov.io has the lower starting price: about $39 a month, against $185 for Clay.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Email finder
- Email verifier
- Drip campaigns
- Email warmup
- AI email writer
| Feature | Clay | Snov.io |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | Email finder, warmup and drip campaigns for small teams |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $185/mo | $39/mo |
| Free plan | Yes | Yes |
| Made by | Clay | Snov.io |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Snov.io has the lower starting price: about $39 a month, against $185 for Clay.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
6 plans
Trial
Free
- Limited free credits
- Try email finder and campaigns
Starter
$39/mo
- 1,000 credits
- Unlimited team seats
- Unlimited campaigns and follow-ups
Pro S
$99/mo
- More credits
- Unlimited warm-ups
Pro M
$189/mo
- More credits
- Unlimited warm-ups
Pro L
$369/mo
- More credits
- Unlimited warm-ups
Custom
Contact sales
- From 200,000 credits
- Unlimited monthly emails
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Snov.io
- Many tools for the price
- Free plan
- Includes warmup
- Database smaller than leaders
- Credit system can confuse
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose Snov.io if you want:
- Many tools for the price
- Free plan
- Includes warmup
Watch out: database smaller than leaders.
Clay vs Snov.io FAQ
What is the difference between Clay and Snov.io?
Clay: Data enrichment and AI research for outbound GTM workflows. Snov.io: Email finder, warmup and drip campaigns for small teams. Both are sales tools.
Is Clay or Snov.io cheaper?
Snov.io has the lower starting price: about $39 a month, against $185 for Clay.
Do Clay and Snov.io have free plans?
Clay: Yes. Snov.io: Yes.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes Snov.io?
Snov.io is made by Snov.io.
Which should I choose, Clay or Snov.io?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose Snov.io if you value many tools for the price and free plan.