kitio.aiZoomInfo vs RB2B
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ZoomInfo starts at See pricing page and RB2B starts at $79/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact and company database
- Intent signals
- CRM enrichment
- ZoomInfo Copilot
- MCP data access
- Person-level identification
- Slack alerts
- Company-level ID
- CRM sync
- Intent filters
| Feature | ZoomInfo | RB2B |
|---|---|---|
| Best for | B2B data and GTM intelligence that AI agents can query | Person-level website visitor identification for US traffic |
| Category | Sales | Sales |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $79/mo |
| Free plan | No | Yes |
| Made by | ZoomInfo | RB2B |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ZoomInfo starts at See pricing page and RB2B starts at $79/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Professional
Contact sales
- Contact and company profiles
- Mobile numbers and business email
- Prospect lists and alerts
Copilot Advanced
Contact sales
- AI account prioritization
- Funding and tech insights
- AI-generated talking points
Copilot Enterprise
Contact sales
- Real-time buyer intent
- Sales activity automation
- Earnings call signals
4 plans
Free
Free
- 150 monthly resolutions
- Company-level ID only
- Push to Slack
Starter
$79/mo
- 300 monthly resolutions
- LinkedIn URLs to Slack or Teams
- No email addresses
Pro
$149/mo
- From 600 monthly resolutions
- Business email addresses
- CRM, Clay and Zapier integrations
Pro+
$199/mo
- Premium resolution
- Identity graph waterfall
- All integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ZoomInfo
- Very broad North American data
- Data usable by AI agents
- Many integrations
- Expensive annual contracts
- Auto-renewal terms draw complaints
RB2B
- Names actual visitors
- Free plan
- Five-minute setup
- Person-level data is US only
- Privacy rules limit some uses
Which one should you choose?
Choose ZoomInfo if you want:
- Very broad North American data
- Data usable by AI agents
- Many integrations
Watch out: expensive annual contracts.
Choose RB2B if you want:
- Names actual visitors
- Free plan
- Five-minute setup
Watch out: person-level data is us only.
ZoomInfo vs RB2B FAQ
What is the difference between ZoomInfo and RB2B?
ZoomInfo: B2B data and GTM intelligence that AI agents can query. RB2B: Person-level website visitor identification for US traffic. Both are sales tools.
Is ZoomInfo or RB2B cheaper?
ZoomInfo starts at See pricing page and RB2B starts at $79/mo. Check both pricing pages for current plans.
Do ZoomInfo and RB2B have free plans?
ZoomInfo: No. RB2B: Yes.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo, based in United States.
Who makes RB2B?
RB2B is made by RB2B, based in United States.
Which should I choose, ZoomInfo or RB2B?
Choose ZoomInfo if you value very broad north american data and data usable by ai agents. Choose RB2B if you value names actual visitors and free plan.