kitio.aiDemandbase vs RB2B
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Demandbase starts at See pricing page and RB2B starts at $79/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Account identification
- Intent signals
- ABM advertising
- Sales intelligence
- Pipeline analytics
- Person-level identification
- Slack alerts
- Company-level ID
- CRM sync
- Intent filters
| Feature | Demandbase | RB2B |
|---|---|---|
| Best for | Account-based GTM platform with intent data and AI agents | Person-level website visitor identification for US traffic |
| Category | Sales | Sales |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $79/mo |
| Free plan | No | Yes |
| Made by | Demandbase | RB2B |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Demandbase starts at See pricing page and RB2B starts at $79/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 150 monthly resolutions
- Company-level ID only
- Push to Slack
Starter
$79/mo
- 300 monthly resolutions
- LinkedIn URLs to Slack or Teams
- No email addresses
Pro
$149/mo
- From 600 monthly resolutions
- Business email addresses
- CRM, Clay and Zapier integrations
Pro+
$199/mo
- Premium resolution
- Identity graph waterfall
- All integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Demandbase
- Full ABM suite
- Good account data
- Pipeline attribution
- Complex to set up
- Enterprise pricing
RB2B
- Names actual visitors
- Free plan
- Five-minute setup
- Person-level data is US only
- Privacy rules limit some uses
Which one should you choose?
Choose Demandbase if you want:
- Full ABM suite
- Good account data
- Pipeline attribution
Watch out: complex to set up.
Choose RB2B if you want:
- Names actual visitors
- Free plan
- Five-minute setup
Watch out: person-level data is us only.
Demandbase vs RB2B FAQ
What is the difference between Demandbase and RB2B?
Demandbase: Account-based GTM platform with intent data and AI agents. RB2B: Person-level website visitor identification for US traffic. Both are sales tools.
Is Demandbase or RB2B cheaper?
Demandbase starts at See pricing page and RB2B starts at $79/mo. Check both pricing pages for current plans.
Do Demandbase and RB2B have free plans?
Demandbase: No. RB2B: Yes.
Who makes Demandbase?
Demandbase is made by Demandbase, based in United States.
Who makes RB2B?
RB2B is made by RB2B, based in United States.
Which should I choose, Demandbase or RB2B?
Choose Demandbase if you value full abm suite and good account data. Choose RB2B if you value names actual visitors and free plan.