kitio.aiWix vs B12
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Wix starts at $24/mo and B12 starts at $24/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI website builder
- Drag-and-drop editor
- AI text and image tools
- Online store
- Bookings and events
- AI website draft
- Online scheduling
- Client intake forms
- Payments and invoices
- Email marketing
| Feature | Wix | B12 |
|---|---|---|
| Best for | Website builder with an AI site generator and AI business tools | AI website builder for professional services firms |
| Category | Design | Design |
| Pricing model | Freemium | Freemium |
| Starting price | $24/mo | $24/mo |
| Free plan | Yes | Yes |
| Made by | Wix.com | B12 |
| Based in | Israel | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Wix starts at $24/mo and B12 starts at $24/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Wix branding and subdomain
- Limited storage
Light
$24/mo
- Custom domain
- 2GB storage
- Basic marketing tools
Core
$36/mo
- Accept payments
- Basic ecommerce
- More storage
Business
$46/mo
- Advanced shipping
- Automated sales tax
- Standard ecommerce
Business Elite
$172/mo
- Advanced ecommerce
- Unlimited storage
- Priority support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Wix
- Complete site from a short chat
- Large app and template catalog
- All-in-one hosting and tools
- Free plan shows Wix ads
- Switching templates later is hard
B12
- Tailored to service firms
- Client tools built in
- Expert help available
- Templates suit a narrow audience
- Advanced design needs manual work
Which one should you choose?
Choose Wix if you want:
- Complete site from a short chat
- Large app and template catalog
- All-in-one hosting and tools
Watch out: free plan shows wix ads.
Choose B12 if you want:
- Tailored to service firms
- Client tools built in
- Expert help available
Watch out: templates suit a narrow audience.
Wix vs B12 FAQ
What is the difference between Wix and B12?
Wix: Website builder with an AI site generator and AI business tools. B12: AI website builder for professional services firms. Both are design tools.
Is Wix or B12 cheaper?
Wix starts at $24/mo and B12 starts at $24/mo. Check both pricing pages for current plans.
Do Wix and B12 have free plans?
Wix: Yes. B12: Yes.
Who makes Wix?
Wix is made by Wix.com, based in Israel.
Who makes B12?
B12 is made by B12, based in United States.
Which should I choose, Wix or B12?
Choose Wix if you value complete site from a short chat and large app and template catalog. Choose B12 if you value tailored to service firms and client tools built in.