Elementor vs B12
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Elementor has the lower starting price: about $5 a month, against $24 for B12.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop editor
- AI site planner
- AI copy and images
- Theme builder
- Managed hosting
- AI website draft
- Online scheduling
- Client intake forms
- Payments and invoices
- Email marketing
| Feature | Elementor | B12 |
|---|---|---|
| Best for | WordPress page builder with AI site planning and design tools | AI website builder for professional services firms |
| Category | Design | Design |
| Pricing model | Freemium | Freemium |
| Starting price | $60/yr | $24/mo |
| Free plan | Yes | Yes |
| Made by | Elementor | B12 |
| Based in | Israel | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Elementor has the lower starting price: about $5 a month, against $24 for B12.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Free WordPress page builder
- Drag-and-drop editor
Essential
$60/yr
- 1 website
- Theme Builder and Form Builder
- Pro widgets
Agency
$399/yr
- Many websites
- All Pro features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Elementor
- Free core plugin
- Huge WordPress ecosystem
- AI inside the editor
- Can slow down WordPress sites
- AI credits are a separate add-on
B12
- Tailored to service firms
- Client tools built in
- Expert help available
- Templates suit a narrow audience
- Advanced design needs manual work
Which one should you choose?
Choose Elementor if you want:
- Free core plugin
- Huge WordPress ecosystem
- AI inside the editor
Watch out: can slow down wordpress sites.
Choose B12 if you want:
- Tailored to service firms
- Client tools built in
- Expert help available
Watch out: templates suit a narrow audience.
Elementor vs B12 FAQ
What is the difference between Elementor and B12?
Elementor: WordPress page builder with AI site planning and design tools. B12: AI website builder for professional services firms. Both are design tools.
Is Elementor or B12 cheaper?
Elementor has the lower starting price: about $5 a month, against $24 for B12.
Do Elementor and B12 have free plans?
Elementor: Yes. B12: Yes.
Who makes Elementor?
Elementor is made by Elementor, based in Israel.
Who makes B12?
B12 is made by B12, based in United States.
Which should I choose, Elementor or B12?
Choose Elementor if you value free core plugin and huge wordpress ecosystem. Choose B12 if you value tailored to service firms and client tools built in.