kitio.aiSquarespace vs Wix
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Wix has the lower starting price: about $24 a month, against $25 for Squarespace.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Blueprint AI
- AI text writer
- Online store
- Scheduling
- Email campaigns
- AI website builder
- Drag-and-drop editor
- AI text and image tools
- Online store
- Bookings and events
| Feature | Squarespace | Wix |
|---|---|---|
| Best for | Design-focused website builder with Blueprint AI setup | Website builder with an AI site generator and AI business tools |
| Category | Design | Design |
| Pricing model | Free trial | Freemium |
| Starting price | $25/mo | $24/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Squarespace | Wix.com |
| Based in | United States | Israel |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Online store.
Pricing compared
Wix has the lower starting price: about $24 a month, against $25 for Squarespace.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
$25/mo
- Custom website and templates
- 10 AI credits (one-time)
Core
$36/mo
- Unlimited products and services
- Basic selling in releases
- 20 AI credits per month
Plus
$56/mo
- Lower payment fees
- More commerce features
Advanced
$139/mo
- Cart reservations and countdowns
- 120 AI credits per month
- Lowest payment fees
5 plans
Free
Free
- Wix branding and subdomain
- Limited storage
Light
$24/mo
- Custom domain
- 2GB storage
- Basic marketing tools
Core
$36/mo
- Accept payments
- Basic ecommerce
- More storage
Business
$46/mo
- Advanced shipping
- Automated sales tax
- Standard ecommerce
Business Elite
$172/mo
- Advanced ecommerce
- Unlimited storage
- Priority support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Squarespace
- Strong, consistent design quality
- All-in-one hosting and commerce
- Guided AI setup
- Less layout freedom than Webflow
- No free plan after the trial
Wix
- Complete site from a short chat
- Large app and template catalog
- All-in-one hosting and tools
- Free plan shows Wix ads
- Switching templates later is hard
Which one should you choose?
Choose Squarespace if you want:
- Strong, consistent design quality
- All-in-one hosting and commerce
- Guided AI setup
Watch out: less layout freedom than webflow.
Choose Wix if you want:
- Complete site from a short chat
- Large app and template catalog
- All-in-one hosting and tools
Watch out: free plan shows wix ads.
Squarespace vs Wix FAQ
What is the difference between Squarespace and Wix?
Squarespace: Design-focused website builder with Blueprint AI setup. Wix: Website builder with an AI site generator and AI business tools. Both are design tools.
Is Squarespace or Wix cheaper?
Wix has the lower starting price: about $24 a month, against $25 for Squarespace.
Do Squarespace and Wix have free plans?
Squarespace: No, 14-day trial. Wix: Yes.
Who makes Squarespace?
Squarespace is made by Squarespace, based in United States.
Who makes Wix?
Wix is made by Wix.com, based in Israel.
Which should I choose, Squarespace or Wix?
Choose Squarespace if you value strong, consistent design quality and all-in-one hosting and commerce. Choose Wix if you value complete site from a short chat and large app and template catalog.