Framer vs B12
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Framer has the lower starting price: about $15 a month, against $24 for B12.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI page generator
- Canvas editor
- CMS
- AI translation
- Built-in analytics
- AI website draft
- Online scheduling
- Client intake forms
- Payments and invoices
- Email marketing
| Feature | Framer | B12 |
|---|---|---|
| Best for | Website builder for designers with AI page generation | AI website builder for professional services firms |
| Category | Design | Design |
| Pricing model | Freemium | Freemium |
| Starting price | $15/mo | $24/mo |
| Free plan | Yes | Yes |
| Made by | Framer | B12 |
| Based in | Netherlands | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Framer has the lower starting price: about $15 a month, against $24 for B12.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 500 AI credits to try
- Framer domain
- 1GB bandwidth
Basic
$15/mo
- Custom domain
- 1,000 AI credits/month
- 2 CMS collections, 50GB bandwidth
Pro
$45/mo
- 3,000 AI credits/month
- 10 CMS collections, 100GB bandwidth
- Site redirects
Enterprise
Custom
- Custom limits
- Enterprise security
- Dedicated support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Framer
- Feels familiar to Figma users
- Smooth animations
- Fast hosted sites
- Limited e-commerce
- Free sites use a Framer subdomain
B12
- Tailored to service firms
- Client tools built in
- Expert help available
- Templates suit a narrow audience
- Advanced design needs manual work
Which one should you choose?
Choose Framer if you want:
- Feels familiar to Figma users
- Smooth animations
- Fast hosted sites
Watch out: limited e-commerce.
Choose B12 if you want:
- Tailored to service firms
- Client tools built in
- Expert help available
Watch out: templates suit a narrow audience.
Framer vs B12 FAQ
What is the difference between Framer and B12?
Framer: Website builder for designers with AI page generation. B12: AI website builder for professional services firms. Both are design tools.
Is Framer or B12 cheaper?
Framer has the lower starting price: about $15 a month, against $24 for B12.
Do Framer and B12 have free plans?
Framer: Yes. B12: Yes.
Who makes Framer?
Framer is made by Framer, based in Netherlands.
Who makes B12?
B12 is made by B12, based in United States.
Which should I choose, Framer or B12?
Choose Framer if you value feels familiar to figma users and smooth animations. Choose B12 if you value tailored to service firms and client tools built in.