Webflow vs B12
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Webflow has the lower starting price: about $18 a month, against $24 for B12.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Visual designer
- AI site builder
- CMS
- Interactions and animations
- Localization
- AI website draft
- Online scheduling
- Client intake forms
- Payments and invoices
- Email marketing
| Feature | Webflow | B12 |
|---|---|---|
| Best for | Visual web design platform with AI site and page generation | AI website builder for professional services firms |
| Category | Design | Design |
| Pricing model | Freemium | Freemium |
| Starting price | $18/mo | $24/mo |
| Free plan | Yes | Yes |
| Made by | Webflow | B12 |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Webflow has the lower starting price: about $18 a month, against $24 for B12.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Starter
Free
- webflow.io domain
- 2 pages
- Limited bandwidth
Basic
$18/mo
- Custom domain
- Up to 150 pages
- For simple static sites
CMS
$29/mo
- 2,000 CMS items
- Site search
- For content-driven sites
Business
$49/mo
- 10,000 CMS items
- Higher traffic limits
- Form file uploads
Enterprise
Contact sales
- Custom limits
- Enterprise security and SLA
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Webflow
- Precise design control
- Clean production-ready output
- Strong CMS
- Steeper learning curve
- Pricing grows with site and seat plans
B12
- Tailored to service firms
- Client tools built in
- Expert help available
- Templates suit a narrow audience
- Advanced design needs manual work
Which one should you choose?
Choose Webflow if you want:
- Precise design control
- Clean production-ready output
- Strong CMS
Watch out: steeper learning curve.
Choose B12 if you want:
- Tailored to service firms
- Client tools built in
- Expert help available
Watch out: templates suit a narrow audience.
Webflow vs B12 FAQ
What is the difference between Webflow and B12?
Webflow: Visual web design platform with AI site and page generation. B12: AI website builder for professional services firms. Both are design tools.
Is Webflow or B12 cheaper?
Webflow has the lower starting price: about $18 a month, against $24 for B12.
Do Webflow and B12 have free plans?
Webflow: Yes. B12: Yes.
Who makes Webflow?
Webflow is made by Webflow, based in United States.
Who makes B12?
B12 is made by B12, based in United States.
Which should I choose, Webflow or B12?
Choose Webflow if you value precise design control and clean production-ready output. Choose B12 if you value tailored to service firms and client tools built in.