kitio.aiTrueROAS vs Tomi.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. TrueROAS starts at $39/mo and Tomi.ai starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
- Visitor propensity scoring
- Predictive conversions
- Predictive lookalike audiences
- Inbound lead scoring
- Server-side tracking pixel
- Multitouch attribution
| Feature | TrueROAS | Tomi.ai |
|---|---|---|
| Best for | Ad attribution for Shopify with server-side tracking and AI reports | Predictive lead scoring that feeds buyer signals into Meta and Google ads |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $39/mo | See pricing page |
| Free plan | Yes | No |
| Made by | TrueROAS | Tomi.ai |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
TrueROAS starts at $39/mo and Tomi.ai starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
3 plans
Starter
$3,000/mo billed yearly
- Up to 1M website visits
- Up to $50k/mo ad spend
- Predictive lookalike audiences
- Email support
Professional
$5,000/mo billed yearly
- Up to 3M website visits
- Up to 20K scored leads a month
- Inbound lead scoring
- Multitouch journeys
Enterprise
Custom
- Custom ML and mobile
- Unlimited scale
- Dedicated team
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
Tomi.ai
- Scores anonymous visitors too
- Feeds signals straight to ad platforms
- Works with CRM sales data
- Starts at $3,000 a month
- Needs enough traffic for models to learn
- Sold through demos only
Which one should you choose?
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Choose Tomi.ai if you want:
- Scores anonymous visitors too
- Feeds signals straight to ad platforms
- Works with CRM sales data
Watch out: starts at $3,000 a month.
TrueROAS vs Tomi.ai FAQ
What is the difference between TrueROAS and Tomi.ai?
TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. Tomi.ai: Predictive lead scoring that feeds buyer signals into Meta and Google ads. Both are marketing tools.
Is TrueROAS or Tomi.ai cheaper?
TrueROAS starts at $39/mo and Tomi.ai starts at See pricing page. Check both pricing pages for current plans.
Do TrueROAS and Tomi.ai have free plans?
TrueROAS: Yes. Tomi.ai: No.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Who makes Tomi.ai?
Tomi.ai is made by Tomi.ai.
Which should I choose, TrueROAS or Tomi.ai?
Choose TrueROAS if you value free for smaller stores and attribution checked against real orders. Choose Tomi.ai if you value scores anonymous visitors too and feeds signals straight to ad platforms.