kitio.aiTrueROAS vs Qualifyed
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. TrueROAS has the lower starting price: about $39 a month, against $1500 for Qualifyed.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Server-side tracking
- Order-matched attribution
- Conversions sent to Meta and Google
- Weekly AI report
- AI chat on your data
- MCP integration
- Predictive lookalike audiences
- ML lead scoring
- Third-party demographic data
- HubSpot and Salesforce sync
- Media buying support
| Feature | TrueROAS | Qualifyed |
|---|---|---|
| Best for | Ad attribution for Shopify with server-side tracking and AI reports | Machine-learning audiences and lead scoring for paid media buying |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $39/mo | $1500/mo |
| Free plan | Yes | No |
| Made by | TrueROAS | Qualifyed |
| Based in | – | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
TrueROAS has the lower starting price: about $39 a month, against $1500 for Qualifyed.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Stores under $10k monthly revenue
Basic
$149/mo at $40k–$100k revenue
- Weekly AI report and AI chat
- Ads Manager and Creative Lab
- CAPI add-on at $49 a month
Pro
$299/mo at $40k–$100k revenue
- CAPI included for 1 store
- LTV, product and journey reports
- MCP integration
Premium
$799/mo at $40k–$100k revenue
- CAPI for up to 3 stores
- Custom attribution model
- Monthly strategist call
3 plans
AI Audiences Pro
$1500/mo
- Predictive lookalike audiences
- TransUnion and Acxiom data
- AI customer persona
AI Audience Pro + ML LeadScoring
From $3,000/mo
- Predictive lead scoring
- Lead identity data append
- HubSpot and Salesforce sync
Enterprise
Contact sales
- Dedicated account manager
- Media buying consulting
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
TrueROAS
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
- Price rises with store revenue
- Conversions API is an add-on on Basic
- Built for Shopify and WooCommerce
Qualifyed
- Optimises for closed sales, not clicks
- Enriches audiences with outside data
- CRM integrations on higher tiers
- Starts at $1,500 a month
- Lead scoring price depends on volume
- Needs solid sales data to model from
Which one should you choose?
Choose TrueROAS if you want:
- Free for smaller stores
- Attribution checked against real orders
- Feeds cleaner data back to ad platforms
Watch out: price rises with store revenue.
Choose Qualifyed if you want:
- Optimises for closed sales, not clicks
- Enriches audiences with outside data
- CRM integrations on higher tiers
Watch out: starts at $1,500 a month.
TrueROAS vs Qualifyed FAQ
What is the difference between TrueROAS and Qualifyed?
TrueROAS: Ad attribution for Shopify with server-side tracking and AI reports. Qualifyed: Machine-learning audiences and lead scoring for paid media buying. Both are marketing tools.
Is TrueROAS or Qualifyed cheaper?
TrueROAS has the lower starting price: about $39 a month, against $1500 for Qualifyed.
Do TrueROAS and Qualifyed have free plans?
TrueROAS: Yes. Qualifyed: No.
Who makes TrueROAS?
TrueROAS is made by TrueROAS.
Who makes Qualifyed?
Qualifyed is made by Qualifyed, based in United States.
Which should I choose, TrueROAS or Qualifyed?
Choose TrueROAS if you value free for smaller stores and attribution checked against real orders. Choose Qualifyed if you value optimises for closed sales, not clicks and enriches audiences with outside data.