kitio.aiOtis AI vs Qualifyed
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Otis AI has the lower starting price: about $100 a month, against $1500 for Qualifyed.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI media plans
- Multi-channel campaign launch
- Targeting and attribution
- Creative intelligence
- Real-time reporting
- White-label for agencies
- Predictive lookalike audiences
- ML lead scoring
- Third-party demographic data
- HubSpot and Salesforce sync
- Media buying support
| Feature | Otis AI | Qualifyed |
|---|---|---|
| Best for | AI-run paid ads planning, launch, optimization and reporting | Machine-learning audiences and lead scoring for paid media buying |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | $100/mo | $1500/mo |
| Free plan | No | No |
| Made by | Otis AI | Qualifyed |
| Based in | – | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Otis AI has the lower starting price: about $100 a month, against $1500 for Qualifyed.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Essential
$100/mo
- Plus 12% of monthly ad spend
- Minimum $15/day ad budget
- Meta, Google and TikTok
- Self-serve launch
Pro
$250/mo
- Plus 10% of ad spend (7% with ACH)
- Minimum $5,000/month ad budget
- Ad specialist team
- Custom reporting dashboard
Agency
Contact sales
- White-label for clients
- Role-based team access
3 plans
AI Audiences Pro
$1500/mo
- Predictive lookalike audiences
- TransUnion and Acxiom data
- AI customer persona
AI Audience Pro + ML LeadScoring
From $3,000/mo
- Predictive lead scoring
- Lead identity data append
- HubSpot and Salesforce sync
Enterprise
Contact sales
- Dedicated account manager
- Media buying consulting
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Otis AI
- Covers the full ad lifecycle
- Low entry budget on Essential
- Human specialists on Pro
- Takes a percentage of ad spend on top of fees
- Pro needs at least $5,000 a month in ads
- Essential supports only three ad networks
Qualifyed
- Optimises for closed sales, not clicks
- Enriches audiences with outside data
- CRM integrations on higher tiers
- Starts at $1,500 a month
- Lead scoring price depends on volume
- Needs solid sales data to model from
Which one should you choose?
Choose Otis AI if you want:
- Covers the full ad lifecycle
- Low entry budget on Essential
- Human specialists on Pro
Watch out: takes a percentage of ad spend on top of fees.
Choose Qualifyed if you want:
- Optimises for closed sales, not clicks
- Enriches audiences with outside data
- CRM integrations on higher tiers
Watch out: starts at $1,500 a month.
Otis AI vs Qualifyed FAQ
What is the difference between Otis AI and Qualifyed?
Otis AI: AI-run paid ads planning, launch, optimization and reporting. Qualifyed: Machine-learning audiences and lead scoring for paid media buying. Both are marketing tools.
Is Otis AI or Qualifyed cheaper?
Otis AI has the lower starting price: about $100 a month, against $1500 for Qualifyed.
Do Otis AI and Qualifyed have free plans?
Otis AI: No. Qualifyed: No.
Who makes Otis AI?
Otis AI is made by Otis AI.
Who makes Qualifyed?
Qualifyed is made by Qualifyed, based in United States.
Which should I choose, Otis AI or Qualifyed?
Choose Otis AI if you value covers the full ad lifecycle and low entry budget on essential. Choose Qualifyed if you value optimises for closed sales, not clicks and enriches audiences with outside data.