kitio.aiSurfe vs Upwex
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Upwex has the lower starting price: about $8 a month, against $49 for Surfe.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LinkedIn to CRM sync
- Gmail sidebar
- Waterfall enrichment
- Deal updates
- Message templates
- Check Fit job score
- AI cover letters
- Auto-bidding
- One-click proposal autofill
- Pipedrive CRM sync
- Analytics and reports
| Feature | Surfe | Upwex |
|---|---|---|
| Best for | Sync LinkedIn and Gmail contacts to your CRM with enrichment | Chrome extension with AI bidding and cover letters for Upwork |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $49/mo | $7.99/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Surfe | Upwex |
| Based in | France | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Upwex has the lower starting price: about $8 a month, against $49 for Surfe.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 20 email finds per month
- 5 mobile finds per month
- 1,000 search results per week
Essential
$49/mo
- Per user
- 150 email finds per month
- 50 mobile finds per month
Pro
$89/mo
- Per user
- 1,000 email finds per month
- 100 mobile finds per month
- Lookalikes and list builder
Enterprise
Custom
- Custom plan
- API search and waterfall enrichment
1 plan
Flex
$7.99/mo
- Per seat
- 50 AI credits per month
- All features included
- Pipedrive CRM sync
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Surfe
- Saves manual CRM entry
- Works with many CRMs
- Free plan available
- Depends on LinkedIn workflows
- Enrichment credits are limited
Upwex
- One flat plan with every feature
- Own OpenRouter key removes credit caps
- Works inside the Upwork page
- Only useful for Upwork freelancers
- Credit-based after 50 a month
- MCP and API access are still coming soon
Which one should you choose?
Choose Surfe if you want:
- Saves manual CRM entry
- Works with many CRMs
- Free plan available
Watch out: depends on linkedin workflows.
Choose Upwex if you want:
- One flat plan with every feature
- Own OpenRouter key removes credit caps
- Works inside the Upwork page
Watch out: only useful for upwork freelancers.
Surfe vs Upwex FAQ
What is the difference between Surfe and Upwex?
Surfe: Sync LinkedIn and Gmail contacts to your CRM with enrichment. Upwex: Chrome extension with AI bidding and cover letters for Upwork. Both are sales tools.
Is Surfe or Upwex cheaper?
Upwex has the lower starting price: about $8 a month, against $49 for Surfe.
Do Surfe and Upwex have free plans?
Surfe: Yes. Upwex: No, 7-day trial.
Who makes Surfe?
Surfe is made by Surfe, based in France.
Who makes Upwex?
Upwex is made by Upwex.
Which should I choose, Surfe or Upwex?
Choose Surfe if you value saves manual crm entry and works with many crms. Choose Upwex if you value one flat plan with every feature and own openrouter key removes credit caps.