kitio.aiLusha vs Upwex
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Upwex has the lower starting price: about $8 a month, against $50 for Lusha.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Chrome extension
- Prospecting search
- Job change alerts
- AI lead recommendations
- CRM enrichment
- Check Fit job score
- AI cover letters
- Auto-bidding
- One-click proposal autofill
- Pipedrive CRM sync
- Analytics and reports
| Feature | Lusha | Upwex |
|---|---|---|
| Best for | Contact data and AI prospecting from a simple Chrome extension | Chrome extension with AI bidding and cover letters for Upwork |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $49.90/mo | $7.99/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Lusha | Upwex |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Upwex has the lower starting price: about $8 a month, against $50 for Lusha.
Free plan
Cheapest paid plan
Top plan
Free trial
1 plan
Flex
$7.99/mo
- Per seat
- 50 AI credits per month
- All features included
- Pipedrive CRM sync
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Lusha
- Very easy to use
- Good phone number coverage
- Free plan
- Phone reveals use many credits
- Credits expire
Upwex
- One flat plan with every feature
- Own OpenRouter key removes credit caps
- Works inside the Upwork page
- Only useful for Upwork freelancers
- Credit-based after 50 a month
- MCP and API access are still coming soon
Which one should you choose?
Choose Lusha if you want:
- Very easy to use
- Good phone number coverage
- Free plan
Watch out: phone reveals use many credits.
Choose Upwex if you want:
- One flat plan with every feature
- Own OpenRouter key removes credit caps
- Works inside the Upwork page
Watch out: only useful for upwork freelancers.
Lusha vs Upwex FAQ
What is the difference between Lusha and Upwex?
Lusha: Contact data and AI prospecting from a simple Chrome extension. Upwex: Chrome extension with AI bidding and cover letters for Upwork. Both are sales tools.
Is Lusha or Upwex cheaper?
Upwex has the lower starting price: about $8 a month, against $50 for Lusha.
Do Lusha and Upwex have free plans?
Lusha: Yes. Upwex: No, 7-day trial.
Who makes Lusha?
Lusha is made by Lusha.
Who makes Upwex?
Upwex is made by Upwex.
Which should I choose, Lusha or Upwex?
Choose Lusha if you value very easy to use and good phone number coverage. Choose Upwex if you value one flat plan with every feature and own openrouter key removes credit caps.