kitio.aiSignifyd vs Obviyo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Signifyd starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real-time order decisions
- Chargeback guarantee
- Account takeover protection
- Return abuse detection
- Payment optimisation
- Merchandising bots
- Personalization bots
- Promo bar
- Amazon Personalize on top tier
- Onboarding help
| Feature | Signifyd | Obviyo |
|---|---|---|
| Best for | AI fraud protection and chargeback guarantee for online retailers | Shopify app that matches products to shoppers using live behavior |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $595/mo |
| Free plan | No | Yes |
| Made by | Signifyd | Obviyo |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Signifyd starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free Starter
Free
- Promo bar
- Powered by Obviyo branding
- Always free
Personalize
$595/mo
- Up to 500,000 page views
- Merchandising bots
- Personalization bots
- Premium support
Enterprise
$1495/mo
- Up to 2,000,000 page views
- Amazon Personalize
- Success manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Signifyd
- Shifts fraud liability
- Fewer false declines
- Works with major platforms
- Fees based on order value
- Less control over decisions
- Best for mid-sized and larger stores
Obviyo
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
- Works only with Shopify stores
- Paid plans start at $595 a month
- Free plan carries Powered by Obviyo branding
Which one should you choose?
Choose Signifyd if you want:
- Shifts fraud liability
- Fewer false declines
- Works with major platforms
Watch out: fees based on order value.
Choose Obviyo if you want:
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
Watch out: works only with shopify stores.
Signifyd vs Obviyo FAQ
What is the difference between Signifyd and Obviyo?
Signifyd: AI fraud protection and chargeback guarantee for online retailers. Obviyo: Shopify app that matches products to shoppers using live behavior. Both are legal, finance & hr tools.
Is Signifyd or Obviyo cheaper?
Signifyd starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
Do Signifyd and Obviyo have free plans?
Signifyd: No. Obviyo: Yes.
Who makes Signifyd?
Signifyd is made by Signifyd, based in United States.
Who makes Obviyo?
Obviyo is made by Obviyo.
Which should I choose, Signifyd or Obviyo?
Choose Signifyd if you value shifts fraud liability and fewer false declines. Choose Obviyo if you value free starter plan available and free trial on paid plans.