kitio.aiShopify Sidekick vs Obviyo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Sidekick has the lower starting price: about $39 a month, against $595 for Obviyo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Store data questions
- Product description writing
- Flow automation builder
- Reports and analytics
- Custom app generation
- Merchandising bots
- Personalization bots
- Promo bar
- Amazon Personalize on top tier
- Onboarding help
| Feature | Shopify Sidekick | Obviyo |
|---|---|---|
| Best for | AI commerce assistant built into the Shopify admin | Shopify app that matches products to shoppers using live behavior |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Freemium |
| Starting price | $39/mo | $595/mo |
| Free plan | No, 3-day trial | Yes |
| Made by | Shopify | Obviyo |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Shopify Sidekick has the lower starting price: about $39 a month, against $595 for Obviyo.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
$39/mo
- Sidekick AI assistant included
- For solo entrepreneurs
- 2% 3rd-party payment fee
Grow
$105/mo
- Everything in Basic
- Up to 5 staff accounts
- 1% 3rd-party payment fee
Advanced
$399/mo
- Everything in Grow
- Up to 15 staff accounts
- Live 3rd-party shipping rates
Plus
From $2,300/mo
- Unlimited staff accounts
- Fully customizable checkout
- 0.2% 3rd-party payment fee
3 plans
Free Starter
Free
- Promo bar
- Powered by Obviyo branding
- Always free
Personalize
$595/mo
- Up to 500,000 page views
- Merchandising bots
- Personalization bots
- Premium support
Enterprise
$1495/mo
- Up to 2,000,000 page views
- Amazon Personalize
- Success manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Sidekick
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
- Only works for Shopify stores
- Complex tasks still need apps
- Answers can be generic
Obviyo
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
- Works only with Shopify stores
- Paid plans start at $595 a month
- Free plan carries Powered by Obviyo branding
Which one should you choose?
Choose Shopify Sidekick if you want:
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
Watch out: only works for shopify stores.
Choose Obviyo if you want:
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
Watch out: works only with shopify stores.
Shopify Sidekick vs Obviyo FAQ
What is the difference between Shopify Sidekick and Obviyo?
Shopify Sidekick: AI commerce assistant built into the Shopify admin. Obviyo: Shopify app that matches products to shoppers using live behavior. Both are legal, finance & hr tools.
Is Shopify Sidekick or Obviyo cheaper?
Shopify Sidekick has the lower starting price: about $39 a month, against $595 for Obviyo.
Do Shopify Sidekick and Obviyo have free plans?
Shopify Sidekick: No, 3-day trial. Obviyo: Yes.
Who makes Shopify Sidekick?
Shopify Sidekick is made by Shopify, based in Canada.
Who makes Obviyo?
Obviyo is made by Obviyo.
Which should I choose, Shopify Sidekick or Obviyo?
Choose Shopify Sidekick if you value included with shopify plans and uses live store data. Choose Obviyo if you value free starter plan available and free trial on paid plans.