kitio.aiJungle Scout vs Obviyo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Jungle Scout has the lower starting price: about $49 a month, against $595 for Obviyo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Product database
- Chrome sales extension
- Supplier database
- AI listing writer
- Review analysis
- Merchandising bots
- Personalization bots
- Promo bar
- Amazon Personalize on top tier
- Onboarding help
| Feature | Jungle Scout | Obviyo |
|---|---|---|
| Best for | Amazon product research and seller analytics with AI assistance | Shopify app that matches products to shoppers using live behavior |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | $49/mo | $595/mo |
| Free plan | No | Yes |
| Made by | Jungle Scout | Obviyo |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Jungle Scout has the lower starting price: about $49 a month, against $595 for Obviyo.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 user
- Product and keyword research
Growth Accelerator
$69/mo
- 1 user, extra seats $49/mo
- Launch and review tools
Brand Owner
$129/mo
- 3 users included
- Extra seats $49/mo
Cobalt
Custom
- For $1M+ Amazon sellers
- Per-user pricing
- Dedicated success manager
3 plans
Free Starter
Free
- Promo bar
- Powered by Obviyo branding
- Always free
Personalize
$595/mo
- Up to 500,000 page views
- Merchandising bots
- Personalization bots
- Premium support
Enterprise
$1495/mo
- Up to 2,000,000 page views
- Amazon Personalize
- Success manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Jungle Scout
- Beginner-friendly
- Good supplier database
- Lower starting price
- Fewer PPC tools than Helium 10
- Mostly Amazon-focused
- Estimates can be off
Obviyo
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
- Works only with Shopify stores
- Paid plans start at $595 a month
- Free plan carries Powered by Obviyo branding
Which one should you choose?
Choose Jungle Scout if you want:
- Beginner-friendly
- Good supplier database
- Lower starting price
Watch out: fewer ppc tools than helium 10.
Choose Obviyo if you want:
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
Watch out: works only with shopify stores.
Jungle Scout vs Obviyo FAQ
What is the difference between Jungle Scout and Obviyo?
Jungle Scout: Amazon product research and seller analytics with AI assistance. Obviyo: Shopify app that matches products to shoppers using live behavior. Both are legal, finance & hr tools.
Is Jungle Scout or Obviyo cheaper?
Jungle Scout has the lower starting price: about $49 a month, against $595 for Obviyo.
Do Jungle Scout and Obviyo have free plans?
Jungle Scout: No. Obviyo: Yes.
Who makes Jungle Scout?
Jungle Scout is made by Jungle Scout, based in United States.
Who makes Obviyo?
Obviyo is made by Obviyo.
Which should I choose, Jungle Scout or Obviyo?
Choose Jungle Scout if you value beginner-friendly and good supplier database. Choose Obviyo if you value free starter plan available and free trial on paid plans.