kitio.aiRebuy vs Obviyo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rebuy starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI product recommendations
- Smart Cart
- Checkout and post-purchase upsells
- Reactivation offers
- Klaviyo and Recharge integration
- Merchandising bots
- Personalization bots
- Promo bar
- Amazon Personalize on top tier
- Onboarding help
| Feature | Rebuy | Obviyo |
|---|---|---|
| Best for | AI personalisation, upsells and smart cart for Shopify brands | Shopify app that matches products to shoppers using live behavior |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $595/mo |
| Free plan | No | Yes |
| Made by | Rebuy | Obviyo |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Rebuy starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free Starter
Free
- Promo bar
- Powered by Obviyo branding
- Always free
Personalize
$595/mo
- Up to 500,000 page views
- Merchandising bots
- Personalization bots
- Premium support
Enterprise
$1495/mo
- Up to 2,000,000 page views
- Amazon Personalize
- Success manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Rebuy
- Raises average order value
- Flexible merchant rules
- Deep Shopify integration
- Shopify-only
- Pricing grows with orders
- Setup can affect site speed
Obviyo
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
- Works only with Shopify stores
- Paid plans start at $595 a month
- Free plan carries Powered by Obviyo branding
Which one should you choose?
Choose Rebuy if you want:
- Raises average order value
- Flexible merchant rules
- Deep Shopify integration
Watch out: shopify-only.
Choose Obviyo if you want:
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
Watch out: works only with shopify stores.
Rebuy vs Obviyo FAQ
What is the difference between Rebuy and Obviyo?
Rebuy: AI personalisation, upsells and smart cart for Shopify brands. Obviyo: Shopify app that matches products to shoppers using live behavior. Both are legal, finance & hr tools.
Is Rebuy or Obviyo cheaper?
Rebuy starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
Do Rebuy and Obviyo have free plans?
Rebuy: No. Obviyo: Yes.
Who makes Rebuy?
Rebuy is made by Rebuy, based in United States.
Who makes Obviyo?
Obviyo is made by Obviyo.
Which should I choose, Rebuy or Obviyo?
Choose Rebuy if you value raises average order value and flexible merchant rules. Choose Obviyo if you value free starter plan available and free trial on paid plans.