kitio.aiNosto vs Obviyo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Nosto starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Personalised recommendations
- AI site search
- Category merchandising
- A/B testing
- UGC galleries
- Merchandising bots
- Personalization bots
- Promo bar
- Amazon Personalize on top tier
- Onboarding help
| Feature | Nosto | Obviyo |
|---|---|---|
| Best for | AI commerce experience platform for search, recommendations and merchandising | Shopify app that matches products to shoppers using live behavior |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $595/mo |
| Free plan | No | Yes |
| Made by | Nosto | Obviyo |
| Based in | Finland | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Nosto starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free Starter
Free
- Promo bar
- Powered by Obviyo branding
- Always free
Personalize
$595/mo
- Up to 500,000 page views
- Merchandising bots
- Personalization bots
- Premium support
Enterprise
$1495/mo
- Up to 2,000,000 page views
- Amazon Personalize
- Success manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Nosto
- Many personalisation tools in one
- Works with major platforms
- Merchandiser-friendly controls
- Pricing not public
- Needs traffic to learn well
- Can overlap with other apps
Obviyo
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
- Works only with Shopify stores
- Paid plans start at $595 a month
- Free plan carries Powered by Obviyo branding
Which one should you choose?
Choose Nosto if you want:
- Many personalisation tools in one
- Works with major platforms
- Merchandiser-friendly controls
Watch out: pricing not public.
Choose Obviyo if you want:
- Free Starter plan available
- Free trial on paid plans
- Built specifically for Shopify
Watch out: works only with shopify stores.
Nosto vs Obviyo FAQ
What is the difference between Nosto and Obviyo?
Nosto: AI commerce experience platform for search, recommendations and merchandising. Obviyo: Shopify app that matches products to shoppers using live behavior. Both are legal, finance & hr tools.
Is Nosto or Obviyo cheaper?
Nosto starts at See pricing page and Obviyo starts at $595/mo. Check both pricing pages for current plans.
Do Nosto and Obviyo have free plans?
Nosto: No. Obviyo: Yes.
Who makes Nosto?
Nosto is made by Nosto, based in Finland.
Who makes Obviyo?
Obviyo is made by Obviyo.
Which should I choose, Nosto or Obviyo?
Choose Nosto if you value many personalisation tools in one and works with major platforms. Choose Obviyo if you value free starter plan available and free trial on paid plans.