kitio.aiSemrush vs ExactScience
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Semrush starts at $139/mo and ExactScience starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- SERP element tracking
- Content relevance score
- Multi-domain dashboard
- Device-specific rankings
- Credit-based keyword tracking
| Feature | Semrush | ExactScience |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | Rank tracker with AI content relevance scores for SEO teams |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $139/mo | See pricing page |
| Free plan | Yes | No, 7-day trial |
| Made by | Semrush (Adobe) | ExactScience |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Semrush starts at $139/mo and ExactScience starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
2 plans
Credits
$0.05 / credit
- Credit covers 30 daily refreshes
- Priced by keywords and frequency
- 7-day trial with 30 keywords
Multi Site Enterprise
Contact sales
- 50,000+ credits
- Unlimited domains and users
- Unlimited competitors
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
ExactScience
- Tracks the real layout of results
- Pay only for the keywords you track
- Unlimited domains on enterprise
- Hourly tracking gets costly fast
- Credit math takes planning
- Enterprise pricing needs a quote
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose ExactScience if you want:
- Tracks the real layout of results
- Pay only for the keywords you track
- Unlimited domains on enterprise
Watch out: hourly tracking gets costly fast.
Semrush vs ExactScience FAQ
What is the difference between Semrush and ExactScience?
Semrush: SEO, AI search visibility and competitor research in one suite. ExactScience: Rank tracker with AI content relevance scores for SEO teams. Both are marketing tools.
Is Semrush or ExactScience cheaper?
Semrush starts at $139/mo and ExactScience starts at See pricing page. Check both pricing pages for current plans.
Do Semrush and ExactScience have free plans?
Semrush: Yes. ExactScience: No, 7-day trial.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes ExactScience?
ExactScience is made by ExactScience.
Which should I choose, Semrush or ExactScience?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose ExactScience if you value tracks the real layout of results and pay only for the keywords you track.