kitio.aiYoast SEO vs ExactScience
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Yoast SEO starts at $118.80/yr and ExactScience starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- SEO and readability analysis
- AI meta descriptions
- XML sitemaps
- Internal linking suggestions
- Redirect manager
- SERP element tracking
- Content relevance score
- Multi-domain dashboard
- Device-specific rankings
- Credit-based keyword tracking
| Feature | Yoast SEO | ExactScience |
|---|---|---|
| Best for | WordPress SEO plugin with AI titles, descriptions and tips | Rank tracker with AI content relevance scores for SEO teams |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $118.80/yr | See pricing page |
| Free plan | Yes | No, 7-day trial |
| Made by | Yoast (Newfold Digital) | ExactScience |
| Based in | Netherlands | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Yoast SEO starts at $118.80/yr and ExactScience starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Core on-page SEO plugin
- Readability analysis
Yoast SEO Premium
$118.80/yr
- Billed annually, excl. VAT
- Includes Local, Video and News SEO
Yoast WooCommerce SEO
$178.80/yr
- Billed annually, excl. VAT
- SEO for WooCommerce stores
2 plans
Credits
$0.05 / credit
- Credit covers 30 daily refreshes
- Priced by keywords and frequency
- 7-day trial with 30 keywords
Multi Site Enterprise
Contact sales
- 50,000+ credits
- Unlimited domains and users
- Unlimited competitors
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Yoast SEO
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
- AI features require Premium
- Advice can be simplistic for experts
ExactScience
- Tracks the real layout of results
- Pay only for the keywords you track
- Unlimited domains on enterprise
- Hourly tracking gets costly fast
- Credit math takes planning
- Enterprise pricing needs a quote
Which one should you choose?
Choose Yoast SEO if you want:
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
Watch out: ai features require premium.
Choose ExactScience if you want:
- Tracks the real layout of results
- Pay only for the keywords you track
- Unlimited domains on enterprise
Watch out: hourly tracking gets costly fast.
Yoast SEO vs ExactScience FAQ
What is the difference between Yoast SEO and ExactScience?
Yoast SEO: WordPress SEO plugin with AI titles, descriptions and tips. ExactScience: Rank tracker with AI content relevance scores for SEO teams. Both are marketing tools.
Is Yoast SEO or ExactScience cheaper?
Yoast SEO starts at $118.80/yr and ExactScience starts at See pricing page. Check both pricing pages for current plans.
Do Yoast SEO and ExactScience have free plans?
Yoast SEO: Yes. ExactScience: No, 7-day trial.
Who makes Yoast SEO?
Yoast SEO is made by Yoast (Newfold Digital), based in Netherlands.
Who makes ExactScience?
ExactScience is made by ExactScience.
Which should I choose, Yoast SEO or ExactScience?
Choose Yoast SEO if you value trusted and widely documented and clear traffic-light guidance. Choose ExactScience if you value tracks the real layout of results and pay only for the keywords you track.