kitio.aiReputation vs Brand24
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Reputation has the lower starting price: about $80 a month, against $249 for Brand24.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI review responses
- Reputation IQ assistant
- Business listings management
- Social publishing and listening
- Customer surveys
- Competitor insights
- Mention tracking
- Sentiment analysis
- AI Brand Assistant
- Share of voice
- Spike alerts
| Feature | Reputation | Brand24 |
|---|---|---|
| Best for | Review, listings and social platform for multi-location brands, with AI | Media monitoring and AI brand insights for smaller teams |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | $80/mo | $249/mo |
| Free plan | No | No, 14-day trial |
| Made by | Reputation | Brand24 |
| Based in | United States | Poland |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Reputation has the lower starting price: about $80 a month, against $249 for Brand24.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Rep Core
$80/mo
- Per location
- Review management with AI replies
- Business listings and SEO
Rep Core + Pulse
$115/mo
- Per location
- Rep Score and journey insights
- Pulse analytics
- Basic surveys
Rep Core + Surveys
$150/mo
- Per location
- Six custom survey templates
- Everything in Pulse
5 plans
Individual
$249/mo
- 3 keywords
- 2K mentions per month
- 1 user, updates every 12h
Team
$349/mo
- 7 keywords
- 10K mentions per month
- Unlimited users, hourly updates
Pro
$499/mo
- 12 keywords
- 40K mentions per month
- Real-time updates
- Priority support
Business
$699/mo
- 25 keywords
- 100K mentions per month
Enterprise
From $1,499/mo
- Custom keyword count
- Custom mentions limit
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Reputation
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
- Per-location pricing adds up
- Plans require talking to sales
- More than a single-site business needs
Brand24
- Affordable listening
- Easy setup
- Useful AI summaries
- Smaller data reach than enterprise tools
- Mention caps per plan
Which one should you choose?
Choose Reputation if you want:
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
Watch out: per-location pricing adds up.
Choose Brand24 if you want:
- Affordable listening
- Easy setup
- Useful AI summaries
Watch out: smaller data reach than enterprise tools.
Reputation vs Brand24 FAQ
What is the difference between Reputation and Brand24?
Reputation: Review, listings and social platform for multi-location brands, with AI. Brand24: Media monitoring and AI brand insights for smaller teams. Both are marketing tools.
Is Reputation or Brand24 cheaper?
Reputation has the lower starting price: about $80 a month, against $249 for Brand24.
Do Reputation and Brand24 have free plans?
Reputation: No. Brand24: No, 14-day trial.
Who makes Reputation?
Reputation is made by Reputation, based in United States.
Who makes Brand24?
Brand24 is made by Brand24, based in Poland.
Which should I choose, Reputation or Brand24?
Choose Reputation if you value covers reviews, listings and social together and built for many locations. Choose Brand24 if you value affordable listening and easy setup.