kitio.aiBrandwatch vs Reputation
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brandwatch starts at See pricing page and Reputation starts at $80/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social listening
- Iris AI
- Audience research
- Publishing and engagement
- Influencer tools
- AI review responses
- Reputation IQ assistant
- Business listings management
- Social publishing and listening
- Customer surveys
- Competitor insights
| Feature | Brandwatch | Reputation |
|---|---|---|
| Best for | Consumer intelligence and social listening with Iris AI | Review, listings and social platform for multi-location brands, with AI |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $80/mo |
| Free plan | No | No |
| Made by | Cision | Reputation |
| Based in | United Kingdom | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brandwatch starts at See pricing page and Reputation starts at $80/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Rep Core
$80/mo
- Per location
- Review management with AI replies
- Business listings and SEO
Rep Core + Pulse
$115/mo
- Per location
- Rep Score and journey insights
- Pulse analytics
- Basic surveys
Rep Core + Surveys
$150/mo
- Per location
- Six custom survey templates
- Everything in Pulse
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brandwatch
- Deep historical data
- Powerful query language
- AI summaries save analysis time
- Expensive
- Takes training to use well
Reputation
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
- Per-location pricing adds up
- Plans require talking to sales
- More than a single-site business needs
Which one should you choose?
Choose Brandwatch if you want:
- Deep historical data
- Powerful query language
- AI summaries save analysis time
Watch out: expensive.
Choose Reputation if you want:
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
Watch out: per-location pricing adds up.
Brandwatch vs Reputation FAQ
What is the difference between Brandwatch and Reputation?
Brandwatch: Consumer intelligence and social listening with Iris AI. Reputation: Review, listings and social platform for multi-location brands, with AI. Both are marketing tools.
Is Brandwatch or Reputation cheaper?
Brandwatch starts at See pricing page and Reputation starts at $80/mo. Check both pricing pages for current plans.
Do Brandwatch and Reputation have free plans?
Brandwatch: No. Reputation: No.
Who makes Brandwatch?
Brandwatch is made by Cision, based in United Kingdom.
Who makes Reputation?
Reputation is made by Reputation, based in United States.
Which should I choose, Brandwatch or Reputation?
Choose Brandwatch if you value deep historical data and powerful query language. Choose Reputation if you value covers reviews, listings and social together and built for many locations.