kitio.aiOptiMonk vs Subsets
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. OptiMonk starts at $29/mo and Subsets starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Prompt-to-popup builder
- Automatic A/B testing
- Exit-intent and gamified popups
- Animated backgrounds
- MCP server
- 1,000+ popup examples
- AI churn prediction
- Lifecycle audiences
- Automated experiment analysis
- Retention automations
- Revenue forecasting
| Feature | OptiMonk | Subsets |
|---|---|---|
| Best for | AI agent that designs and runs website popups for online stores | AI churn prediction and retention experiments for subscription apps |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $29/mo | See pricing page |
| Free plan | Yes | No |
| Made by | OptiMonk | Subsets |
| Based in | Hungary | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
OptiMonk starts at $29/mo and Subsets starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 10,000 pageviews per month
- 1,000 AI credits per month
- 1 domain
Essential
$29/mo
- From 20,000 pageviews per month
- 3,000 AI credits per month
- 2 domains
Growth
$99/mo
- From 100,000 pageviews per month
- 10,000 AI credits per month
- 4 domains
Premium
$249/mo
- From 500,000 pageviews per month
- 20,000 AI credits per month
- 10 domains
- Key account manager
Master
Custom
- Custom pageviews and credits
- Unlimited domains
- Key account manager
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
OptiMonk
- Free plan covers 10,000 pageviews
- No OptiMonk branding on any plan
- Agent keeps testing after launch
- Live chat support on every plan
- Prices rise with store traffic
- AI credits cap how much the agent does
- Focused on popups, not full site CRO
Subsets
- No engineers needed to run tests
- Explains drivers of churn
- Turns experiments into automations
- No public pricing
- Only for subscription businesses
- Needs good behavioral data
Which one should you choose?
Choose OptiMonk if you want:
- Free plan covers 10,000 pageviews
- No OptiMonk branding on any plan
- Agent keeps testing after launch
Watch out: prices rise with store traffic.
Choose Subsets if you want:
- No engineers needed to run tests
- Explains drivers of churn
- Turns experiments into automations
Watch out: no public pricing.
OptiMonk vs Subsets FAQ
What is the difference between OptiMonk and Subsets?
OptiMonk: AI agent that designs and runs website popups for online stores. Subsets: AI churn prediction and retention experiments for subscription apps. Both are marketing tools.
Is OptiMonk or Subsets cheaper?
OptiMonk starts at $29/mo and Subsets starts at See pricing page. Check both pricing pages for current plans.
Do OptiMonk and Subsets have free plans?
OptiMonk: Yes. Subsets: No.
Who makes OptiMonk?
OptiMonk is made by OptiMonk, based in Hungary.
Who makes Subsets?
Subsets is made by Subsets.
Which should I choose, OptiMonk or Subsets?
Choose OptiMonk if you value free plan covers 10,000 pageviews and no optimonk branding on any plan. Choose Subsets if you value no engineers needed to run tests and explains drivers of churn.