Niya vs Toyo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Toyo has the lower starting price: about $29 a month, against $1500 for Niya.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Dedicated operations expert
- AI agents for admin
- Relationship follow-ups
- Sales and fundraising module
- Stakeholder management
- Executive assistant by message and voice
- Phone calls
- Connectors for Gmail and Calendar
- Slack agent
- Custom agents for companies
- Deep work workflows
| Feature | Niya | Toyo |
|---|---|---|
| Best for | Managed executive assistant service backed by AI agents | Personal AI agent and custom agents for teams |
| Category | Productivity | Productivity |
| Pricing model | Paid | Paid |
| Starting price | $1500/mo | $29/mo |
| Free plan | No | No |
| Made by | Niya | Toyo |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Toyo has the lower starting price: about $29 a month, against $1500 for Niya.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
AI Infrastructure
$1500/mo
- Per module, one primary user
- Custom agents and workflows
- Implementation and training
Dedicated Professional + AI
$2500/mo
- Per module, one primary user
- Everything in AI Infrastructure
- Dedicated Niya professional
2 plans
Solo
$29/mo
- Messages and voice calls
- Voice notes and phone calls
- Personal library
- All connectors
Pro
$79/mo
- Everything in Solo
- White glove setup
- Higher usage limits
- Frontier models
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Niya
- Human oversight alongside AI
- Clear flat monthly pricing
- Modules for different leader needs
- Expensive compared with software-only assistants
- Priced for one primary user
- Starts with a call
Toyo
- Works through messages, voice and calls
- Many tool connectors
- White glove setup on Pro
- Credit card required to start
- No free plan
- Company agent pricing needs a conversation
Which one should you choose?
Choose Niya if you want:
- Human oversight alongside AI
- Clear flat monthly pricing
- Modules for different leader needs
Watch out: expensive compared with software-only assistants.
Choose Toyo if you want:
- Works through messages, voice and calls
- Many tool connectors
- White glove setup on Pro
Watch out: credit card required to start.
Niya vs Toyo FAQ
What is the difference between Niya and Toyo?
Niya: Managed executive assistant service backed by AI agents. Toyo: Personal AI agent and custom agents for teams. Both are productivity tools.
Is Niya or Toyo cheaper?
Toyo has the lower starting price: about $29 a month, against $1500 for Niya.
Do Niya and Toyo have free plans?
Niya: No. Toyo: No.
Who makes Niya?
Niya is made by Niya.
Who makes Toyo?
Toyo is made by Toyo.
Which should I choose, Niya or Toyo?
Choose Niya if you value human oversight alongside ai and clear flat monthly pricing. Choose Toyo if you value works through messages, voice and calls and many tool connectors.