kitio.aiMoz Pro vs SpyFu
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. SpyFu has the lower starting price: about $39 a month, against $49 for Moz Pro.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank tracking
- Domain Authority
- Competitor keyword lists
- Google Ads history
- Ad budget estimates
- Rank tracking
- Backlink lists
| Feature | Moz Pro | SpyFu |
|---|---|---|
| Best for | SEO toolset from Moz with Domain Authority and keyword tools | Competitor research for organic keywords and Google Ads |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $49/mo | $39/mo |
| Free plan | No, 30-day trial | Yes |
| Made by | Moz (Ziff Davis) | SpyFu |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Rank tracking.
Pricing compared
SpyFu has the lower starting price: about $39 a month, against $49 for Moz Pro.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 user
- Entry-level SEO research and tracking
Standard
$99/mo
- 1 user
- More tracked keywords and crawls
Medium
$179/mo
- 2 users
- Higher keyword and crawl limits
Large
$299/mo
- 3 users
- Highest standard limits
3 plans
Basic
$39/mo
- SEO and PPC competitor research
- Keyword and rank tracking
Professional
$79/mo
- Higher limits
- API access
Team
$299/mo
- Multiple users
- Highest limits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Moz Pro
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
- Smaller data sets than top rivals
- Starter plan is very limited
SpyFu
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
- Data mostly limited to US and UK
- Fewer technical SEO tools
Which one should you choose?
Choose Moz Pro if you want:
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
Watch out: smaller data sets than top rivals.
Choose SpyFu if you want:
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
Watch out: data mostly limited to us and uk.
Moz Pro vs SpyFu FAQ
What is the difference between Moz Pro and SpyFu?
Moz Pro: SEO toolset from Moz with Domain Authority and keyword tools. SpyFu: Competitor research for organic keywords and Google Ads. Both are marketing tools.
Is Moz Pro or SpyFu cheaper?
SpyFu has the lower starting price: about $39 a month, against $49 for Moz Pro.
Do Moz Pro and SpyFu have free plans?
Moz Pro: No, 30-day trial. SpyFu: Yes.
Who makes Moz Pro?
Moz Pro is made by Moz (Ziff Davis), based in United States.
Who makes SpyFu?
SpyFu is made by SpyFu, based in United States.
Which should I choose, Moz Pro or SpyFu?
Choose Moz Pro if you value easy for beginners and domain authority is an industry standard. Choose SpyFu if you value deep historical ad data and low cost for unlimited searches.