kitio.aiMoz Pro vs Outrank
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Moz Pro has the lower starting price: about $49 a month, against $99 for Outrank.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank tracking
- Domain Authority
- Daily AI articles on autopilot
- Automatic backlink building
- AI search visibility tracking
- Content calendar
- Free tools builder
- Free hosted blog
| Feature | Moz Pro | Outrank |
|---|---|---|
| Best for | SEO toolset from Moz with Domain Authority and keyword tools | Autopilot SEO that publishes AI articles and builds backlinks |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $49/mo | $99/mo |
| Free plan | No, 30-day trial | No, trial available |
| Made by | Moz (Ziff Davis) | Outrank |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Moz Pro has the lower starting price: about $49 a month, against $99 for Outrank.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 user
- Entry-level SEO research and tracking
Standard
$99/mo
- 1 user
- More tracked keywords and crawls
Medium
$179/mo
- 2 users
- Higher keyword and crawl limits
Large
$299/mo
- 3 users
- Highest standard limits
3 plans
Organic Growth
$99/mo
- 30 articles a month on autopilot
- Backlinks included
- Unlimited users
Backlink Premium
$199/mo
- Extra backlink credits each month
- Faster domain rating growth
Backlink Scale
$899/mo
- High-volume backlink credits
- Marketplace placements
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Moz Pro
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
- Smaller data sets than top rivals
- Starter plan is very limited
Outrank
- Content and links in one subscription
- Unlimited users per organisation
- Multi-site discounts
- Fully automated articles may need editing
- Human review costs $1,399 a month extra
- One plan covers only one website
Which one should you choose?
Choose Moz Pro if you want:
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
Watch out: smaller data sets than top rivals.
Choose Outrank if you want:
- Content and links in one subscription
- Unlimited users per organisation
- Multi-site discounts
Watch out: fully automated articles may need editing.
Moz Pro vs Outrank FAQ
What is the difference between Moz Pro and Outrank?
Moz Pro: SEO toolset from Moz with Domain Authority and keyword tools. Outrank: Autopilot SEO that publishes AI articles and builds backlinks. Both are marketing tools.
Is Moz Pro or Outrank cheaper?
Moz Pro has the lower starting price: about $49 a month, against $99 for Outrank.
Do Moz Pro and Outrank have free plans?
Moz Pro: No, 30-day trial. Outrank: No, trial available.
Who makes Moz Pro?
Moz Pro is made by Moz (Ziff Davis), based in United States.
Who makes Outrank?
Outrank is made by Outrank.
Which should I choose, Moz Pro or Outrank?
Choose Moz Pro if you value easy for beginners and domain authority is an industry standard. Choose Outrank if you value content and links in one subscription and unlimited users per organisation.