kitio.aiAdded Oct 28, 2026
SpyFu
Freemium · $39/moCompetitor research for organic keywords and Google Ads
What is SpyFu?
SpyFu shows the keywords competitors rank for and buy on Google Ads, along with their ad copy history. It is popular with PPC managers and small businesses that want competitor data at a lower price than the large suites.
Enter a domain to see its organic keywords, paid keywords, estimated ad budget and years of historical ads. Keyword research tools suggest terms and show which competitors target them.
Paid plans add unlimited searches, rank tracking, backlink outreach lists and exportable reports. The AI features help group keywords and draft ad copy.
Features
- Competitor keyword lists
- Google Ads history
- Ad budget estimates
- Rank tracking
- Backlink lists
Tags
Releases
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Organization
SpyFu
🇺🇸 United States
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- $39/mo
- Billing frequency
- Monthly
SpyFu plans
Basic
$39/mo
- SEO and PPC competitor research
- Keyword and rank tracking
Professional
$79/mo
- Higher limits
- API access
Team
$299/mo
- Multiple users
- Highest limits
Prices in USD, checked Oct 28, 2026. Plans change often, so confirm on the SpyFu site.Official pricing
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Pros and cons
Pros
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
Cons
- Data mostly limited to US and UK
- Fewer technical SEO tools
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Q&A
What is SpyFu?
SpyFu shows the keywords competitors rank for and buy on Google Ads, along with their ad copy history. It is popular with PPC managers and small businesses that want competitor data at a lower price than the large suites.
How much does SpyFu cost?
SpyFu is freemium, with paid plans from $39/mo.
Is there a free version of SpyFu?
Yes. SpyFu has a free plan, and paid plans add more usage and features.
What are the main features of SpyFu?
Competitor keyword lists, Google Ads history, Ad budget estimates, Rank tracking, Backlink lists.
Who makes SpyFu?
SpyFu is made by SpyFu.
What are the best alternatives to SpyFu?
Popular alternatives include Semrush, Ahrefs, Similarweb.