kitio.aiYoast SEO vs SpyFu
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Yoast SEO has the lower starting price: about $10 a month, against $39 for SpyFu.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- SEO and readability analysis
- AI meta descriptions
- XML sitemaps
- Internal linking suggestions
- Redirect manager
- Competitor keyword lists
- Google Ads history
- Ad budget estimates
- Rank tracking
- Backlink lists
| Feature | Yoast SEO | SpyFu |
|---|---|---|
| Best for | WordPress SEO plugin with AI titles, descriptions and tips | Competitor research for organic keywords and Google Ads |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $118.80/yr | $39/mo |
| Free plan | Yes | Yes |
| Made by | Yoast (Newfold Digital) | SpyFu |
| Based in | Netherlands | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Yoast SEO has the lower starting price: about $10 a month, against $39 for SpyFu.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Core on-page SEO plugin
- Readability analysis
Yoast SEO Premium
$118.80/yr
- Billed annually, excl. VAT
- Includes Local, Video and News SEO
Yoast WooCommerce SEO
$178.80/yr
- Billed annually, excl. VAT
- SEO for WooCommerce stores
3 plans
Basic
$39/mo
- SEO and PPC competitor research
- Keyword and rank tracking
Professional
$79/mo
- Higher limits
- API access
Team
$299/mo
- Multiple users
- Highest limits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Yoast SEO
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
- AI features require Premium
- Advice can be simplistic for experts
SpyFu
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
- Data mostly limited to US and UK
- Fewer technical SEO tools
Which one should you choose?
Choose Yoast SEO if you want:
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
Watch out: ai features require premium.
Choose SpyFu if you want:
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
Watch out: data mostly limited to us and uk.
Yoast SEO vs SpyFu FAQ
What is the difference between Yoast SEO and SpyFu?
Yoast SEO: WordPress SEO plugin with AI titles, descriptions and tips. SpyFu: Competitor research for organic keywords and Google Ads. Both are marketing tools.
Is Yoast SEO or SpyFu cheaper?
Yoast SEO has the lower starting price: about $10 a month, against $39 for SpyFu.
Do Yoast SEO and SpyFu have free plans?
Yoast SEO: Yes. SpyFu: Yes.
Who makes Yoast SEO?
Yoast SEO is made by Yoast (Newfold Digital), based in Netherlands.
Who makes SpyFu?
SpyFu is made by SpyFu, based in United States.
Which should I choose, Yoast SEO or SpyFu?
Choose Yoast SEO if you value trusted and widely documented and clear traffic-light guidance. Choose SpyFu if you value deep historical ad data and low cost for unlimited searches.