kitio.aiRank Math vs SpyFu
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rank Math starts at See pricing page and SpyFu starts at $39/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- On-page SEO scoring
- Schema markup
- Content AI
- Rank tracking
- Redirect manager
- Competitor keyword lists
- Google Ads history
- Ad budget estimates
- Rank tracking
- Backlink lists
| Feature | Rank Math | SpyFu |
|---|---|---|
| Best for | WordPress SEO plugin with Content AI writing and suggestions | Competitor research for organic keywords and Google Ads |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | $39/mo |
| Free plan | Yes | Yes |
| Made by | Rank Math | SpyFu |
| Based in | India | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: Rank tracking.
Pricing compared
Rank Math starts at See pricing page and SpyFu starts at $39/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free WordPress SEO plugin
- Core on-page SEO features
PRO
€8.99/mo, billed yearly
- Unlimited personal websites
- 24/7 support
Business
€27.99/mo, billed yearly
- Up to 100 client websites
- For freelancers and agencies
Agency
€64.99/mo, billed yearly
- Up to 500 client websites
- 24/7 priority support
3 plans
Basic
$39/mo
- SEO and PPC competitor research
- Keyword and rank tracking
Professional
$79/mo
- Higher limits
- API access
Team
$299/mo
- Multiple users
- Highest limits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Rank Math
- Generous free plugin
- AI help inside the WordPress editor
- Lots of schema options
- Only works with WordPress
- Content AI credits cost extra
SpyFu
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
- Data mostly limited to US and UK
- Fewer technical SEO tools
Which one should you choose?
Choose Rank Math if you want:
- Generous free plugin
- AI help inside the WordPress editor
- Lots of schema options
Watch out: only works with wordpress.
Choose SpyFu if you want:
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
Watch out: data mostly limited to us and uk.
Rank Math vs SpyFu FAQ
What is the difference between Rank Math and SpyFu?
Rank Math: WordPress SEO plugin with Content AI writing and suggestions. SpyFu: Competitor research for organic keywords and Google Ads. Both are marketing tools.
Is Rank Math or SpyFu cheaper?
Rank Math starts at See pricing page and SpyFu starts at $39/mo. Check both pricing pages for current plans.
Do Rank Math and SpyFu have free plans?
Rank Math: Yes. SpyFu: Yes.
Who makes Rank Math?
Rank Math is made by Rank Math, based in India.
Who makes SpyFu?
SpyFu is made by SpyFu, based in United States.
Which should I choose, Rank Math or SpyFu?
Choose Rank Math if you value generous free plugin and ai help inside the wordpress editor. Choose SpyFu if you value deep historical ad data and low cost for unlimited searches.