kitio.aiAhrefs vs Moz Pro
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Moz Pro has the lower starting price: about $49 a month, against $129 for Ahrefs.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Brand Radar
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank tracking
- Domain Authority
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Best for | SEO toolset known for its backlink index and keyword data | SEO toolset from Moz with Domain Authority and keyword tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $129/mo | $49/mo |
| Free plan | Yes | No, 30-day trial |
| Made by | Ahrefs | Moz (Ziff Davis) |
| Based in | Singapore | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Moz Pro has the lower starting price: about $49 a month, against $129 for Ahrefs.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Limited site audit and explorer data
- For verified websites
Lite
$129/mo
- 1 user, up to 2 extra at $40/mo
- 750 tracked keywords
- 6 months of history
- 100,000 crawl credits
Standard
$249/mo
- 1 user, up to 5 extra at $60/mo
- 2,000 tracked keywords
- 2 years of history
- 500,000 crawl credits
Advanced
$449/mo
- 1 user, up to 10 extra at $80/mo
- 5,000 tracked keywords
- 5 years of history
- 1.5M crawl credits
Enterprise
$1499/mo
- Annual commitment required
- From 3 users
- Uncapped API access
- Custom API endpoints
4 plans
Starter
$49/mo
- 1 user
- Entry-level SEO research and tracking
Standard
$99/mo
- 1 user
- More tracked keywords and crawls
Medium
$179/mo
- 2 users
- Higher keyword and crawl limits
Large
$299/mo
- 3 users
- Highest standard limits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ahrefs
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
- Starter plan has tight limits
- Add-ons raise the real cost quickly
Moz Pro
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
- Smaller data sets than top rivals
- Starter plan is very limited
Which one should you choose?
Choose Ahrefs if you want:
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
Watch out: starter plan has tight limits.
Choose Moz Pro if you want:
- Easy for beginners
- Domain Authority is an industry standard
- Strong learning content
Watch out: smaller data sets than top rivals.
Ahrefs vs Moz Pro FAQ
What is the difference between Ahrefs and Moz Pro?
Ahrefs: SEO toolset known for its backlink index and keyword data. Moz Pro: SEO toolset from Moz with Domain Authority and keyword tools. Both are marketing tools.
Is Ahrefs or Moz Pro cheaper?
Moz Pro has the lower starting price: about $49 a month, against $129 for Ahrefs.
Do Ahrefs and Moz Pro have free plans?
Ahrefs: Yes. Moz Pro: No, 30-day trial.
Who makes Ahrefs?
Ahrefs is made by Ahrefs, based in Singapore.
Who makes Moz Pro?
Moz Pro is made by Moz (Ziff Davis), based in United States.
Which should I choose, Ahrefs or Moz Pro?
Choose Ahrefs if you value strong backlink data and clean, fast interface. Choose Moz Pro if you value easy for beginners and domain authority is an industry standard.