kitio.aiMixpanel vs Dema
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mixpanel starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention
- AI report builder
- Session replay
- Warehouse sync
- Metric trees
- Real-time site tracking
- Multi-touch and causal attribution
- Profit reporting to CM3
- Approval-based AI agents
- Marketing mix modelling
- Omnichannel POS analytics
| Feature | Mixpanel | Dema |
|---|---|---|
| Best for | Event-based product analytics with AI-assisted queries | Commerce data platform with attribution and approval-based AI agents |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No |
| Made by | Mixpanel | Dema |
| Based in | United States | Sweden |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mixpanel starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Unlimited seats
- Up to 1M events/month
- Funnels and retention
- 5 saved reports per seat
Growth
From $0, usage-based
- First 1M events free
- Up to 20M events/month
- Up to 500K session replays
- Unlimited saved reports
Enterprise
Custom
- Custom event volume
- Advanced security and support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mixpanel
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
- Needs careful event planning
- Advanced features cost more
Dema
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
- API access included
- Starts at €2,250 a month billed yearly
- Prices listed in euros
- Measurement add-ons cost extra
Which one should you choose?
Choose Mixpanel if you want:
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
Watch out: needs careful event planning.
Choose Dema if you want:
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
Watch out: starts at €2,250 a month billed yearly.
Mixpanel vs Dema FAQ
What is the difference between Mixpanel and Dema?
Mixpanel: Event-based product analytics with AI-assisted queries. Dema: Commerce data platform with attribution and approval-based AI agents. Both are data & analytics tools.
Is Mixpanel or Dema cheaper?
Mixpanel starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
Do Mixpanel and Dema have free plans?
Mixpanel: Yes. Dema: No.
Who makes Mixpanel?
Mixpanel is made by Mixpanel, based in United States.
Who makes Dema?
Dema is made by Dema, based in Sweden.
Which should I choose, Mixpanel or Dema?
Choose Mixpanel if you value fast, interactive reports and free plan covers many startups. Choose Dema if you value joins ads, stock and returns in one view and agents act only after approval.