Dema

Dema connects an online store's site tracking with orders, ads, stock, costs and returns, then adds marketing measurement and AI agents that take actions once a team approves them. It is built for e-commerce brands and omnichannel retailers.

The Foundation suite tracks every site event in real time, attributes revenue with multi-touch and causal methods, and reports profit down to contribution margin per product, campaign and ad. Teams can ask questions in plain language and build their own apps and workflows without code.

Agents handle jobs like reordering stock, pausing ad sets, sending win-back campaigns and updating pages, each waiting for human sign-off. Add-ons bring marketing mix modelling with incrementality tests and store data from POS systems, and every plan includes unlimited users and monthly AI credits.