kitio.aiAmplitude vs Dema
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- Real-time site tracking
- Multi-touch and causal attribution
- Profit reporting to CM3
- Approval-based AI agents
- Marketing mix modelling
- Omnichannel POS analytics
| Feature | Amplitude | Dema |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Commerce data platform with attribution and approval-based AI agents |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No |
| Made by | Amplitude | Dema |
| Based in | United States | Sweden |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Amplitude starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
Dema
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
- API access included
- Starts at €2,250 a month billed yearly
- Prices listed in euros
- Measurement add-ons cost extra
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose Dema if you want:
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
Watch out: starts at €2,250 a month billed yearly.
Amplitude vs Dema FAQ
What is the difference between Amplitude and Dema?
Amplitude: Product analytics platform with AI agents for insights. Dema: Commerce data platform with attribution and approval-based AI agents. Both are data & analytics tools.
Is Amplitude or Dema cheaper?
Amplitude starts at See pricing page and Dema starts at See pricing page. Check both pricing pages for current plans.
Do Amplitude and Dema have free plans?
Amplitude: Yes. Dema: No.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes Dema?
Dema is made by Dema, based in Sweden.
Which should I choose, Amplitude or Dema?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose Dema if you value joins ads, stock and returns in one view and agents act only after approval.