kitio.aiDema vs By the Numbers
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Dema starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real-time site tracking
- Multi-touch and causal attribution
- Profit reporting to CM3
- Approval-based AI agents
- Marketing mix modelling
- Omnichannel POS analytics
- AI Copilot for store data
- Pulse AI briefings
- 70+ e-commerce reports
- RFM loyalty scoring
- Segment sync to ad platforms
- Server-side pixel tracking
| Feature | Dema | By the Numbers |
|---|---|---|
| Best for | Commerce data platform with attribution and approval-based AI agents | Shopify analytics app with an AI copilot and daily AI briefings |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $19/mo |
| Free plan | No | No, 14-day trial |
| Made by | Dema | By the Numbers |
| Based in | Sweden | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Dema starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Starter
$19/mo
- Up to 100 orders a month
- All reports
- 3 teammate seats
Growth
$39/mo
- Up to 500 orders a month
- 5 teammate seats
Pro
$89/mo
- Up to 3,000 orders a month
- 10 teammate seats
- Video onboarding calls
Advanced
$179/mo
- Up to 10,000 orders a month
- 20 teammate seats
Unlimited
$299/mo
- Unlimited orders
- Unlimited seats
- Quarterly growth review
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Dema
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
- API access included
- Starts at €2,250 a month billed yearly
- Prices listed in euros
- Measurement add-ons cost extra
By the Numbers
- All features on every plan
- Trial needs no credit card
- Server-side tracking included
- Works only with Shopify stores
- Price rises with order volume
- Starter capped at 100 orders a month
Which one should you choose?
Choose Dema if you want:
- Joins ads, stock and returns in one view
- Agents act only after approval
- Unlimited users on every plan
Watch out: starts at €2,250 a month billed yearly.
Choose By the Numbers if you want:
- All features on every plan
- Trial needs no credit card
- Server-side tracking included
Watch out: works only with shopify stores.
Dema vs By the Numbers FAQ
What is the difference between Dema and By the Numbers?
Dema: Commerce data platform with attribution and approval-based AI agents. By the Numbers: Shopify analytics app with an AI copilot and daily AI briefings. Both are data & analytics tools.
Is Dema or By the Numbers cheaper?
Dema starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
Do Dema and By the Numbers have free plans?
Dema: No. By the Numbers: No, 14-day trial.
Who makes Dema?
Dema is made by Dema, based in Sweden.
Who makes By the Numbers?
By the Numbers is made by By the Numbers.
Which should I choose, Dema or By the Numbers?
Choose Dema if you value joins ads, stock and returns in one view and agents act only after approval. Choose By the Numbers if you value all features on every plan and trial needs no credit card.