kitio.aiMetricool vs Vendasta
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $99 for Vendasta.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- AI employees for local businesses
- White-label client portal
- Snapshot Reports
- Conversation intelligence
- AI sales assistant
- Vibe app builder
| Feature | Metricool | Vendasta |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI employees and resale platform for agencies serving local businesses |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $99/mo |
| Free plan | Yes | Yes |
| Made by | Metricool | Vendasta |
| Based in | Spain | Canada |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Metricool has the lower starting price: about $25 a month, against $99 for Vendasta.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Starter
$99/mo
- Monthly minimum, no contract
- 1 team member seat
- Wholesale product pricing
Professional
$499/mo
- Monthly minimum, 1-year contract
- 5 team member seats
- 25 Snapshot Reports a month
- White-label client portal
Premium
$999/mo
- Monthly minimum
- 10 team member seats
- 50 Snapshot Reports a month
- Multi-location client portal
Custom Enterprise
Contact sales
- Custom seat count
- Tailored minimum spend
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Vendasta
- Resellable products at wholesale prices
- White-label portal for clients
- Sales and fulfillment in one platform
- Monthly spend minimums on every paid tier
- Professional tier needs a one-year contract
- Built for resellers, not single businesses
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Vendasta if you want:
- Resellable products at wholesale prices
- White-label portal for clients
- Sales and fulfillment in one platform
Watch out: monthly spend minimums on every paid tier.
Metricool vs Vendasta FAQ
What is the difference between Metricool and Vendasta?
Metricool: Social analytics, scheduling and ads reporting in one place. Vendasta: AI employees and resale platform for agencies serving local businesses. Both are marketing tools.
Is Metricool or Vendasta cheaper?
Metricool has the lower starting price: about $25 a month, against $99 for Vendasta.
Do Metricool and Vendasta have free plans?
Metricool: Yes. Vendasta: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Vendasta?
Vendasta is made by Vendasta, based in Canada.
Which should I choose, Metricool or Vendasta?
Choose Metricool if you value real free plan and good value for agencies. Choose Vendasta if you value resellable products at wholesale prices and white-label portal for clients.