kitio.aiMetricool vs TapClicks
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and TapClicks starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- 250+ marketing data connectors
- AI-written client reports
- Real-time insights
- Order management
- Workflow automation
- Google Sheets and GA4 add-ons
| Feature | Metricool | TapClicks |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Marketing data and AI reporting platform for agencies and media firms |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | TapClicks |
| Based in | Spain | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Metricool starts at $25/mo and TapClicks starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
TapClicks
- Handles reporting for many clients
- Large connector library
- HIPAA option for healthcare
- No public pricing
- Broad product suite takes time to learn
- Built for agencies more than solo users
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose TapClicks if you want:
- Handles reporting for many clients
- Large connector library
- HIPAA option for healthcare
Watch out: no public pricing.
Metricool vs TapClicks FAQ
What is the difference between Metricool and TapClicks?
Metricool: Social analytics, scheduling and ads reporting in one place. TapClicks: Marketing data and AI reporting platform for agencies and media firms. Both are marketing tools.
Is Metricool or TapClicks cheaper?
Metricool starts at $25/mo and TapClicks starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and TapClicks have free plans?
Metricool: Yes. TapClicks: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes TapClicks?
TapClicks is made by TapClicks, based in United States.
Which should I choose, Metricool or TapClicks?
Choose Metricool if you value real free plan and good value for agencies. Choose TapClicks if you value handles reporting for many clients and large connector library.