kitio.aiMetricool vs SocialVar
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. SocialVar has the lower starting price: about $10 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Multi-network scheduling
- AI caption writer
- Automated AI posting
- Team roles
- Analytics reports
| Feature | Metricool | SocialVar |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Social media scheduler with AI captions and auto-posting |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $9.99/mo |
| Free plan | Yes | No, trial available |
| Made by | Metricool | SocialVar |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
SocialVar has the lower starting price: about $10 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Started
$9.99/mo
- Entry plan for getting started
Business
$19.99/mo
- For larger social campaigns
Enterprise
$29.99/mo
- For big teams
- Premium support
Lifetime
$299 one-time
- One-time payment
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
SocialVar
- Low monthly prices
- Lifetime license option
- Unlimited team members
- Plan differences are not clearly listed
- Small, little-known vendor
- Few named integrations
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose SocialVar if you want:
- Low monthly prices
- Lifetime license option
- Unlimited team members
Watch out: plan differences are not clearly listed.
Metricool vs SocialVar FAQ
What is the difference between Metricool and SocialVar?
Metricool: Social analytics, scheduling and ads reporting in one place. SocialVar: Social media scheduler with AI captions and auto-posting. Both are marketing tools.
Is Metricool or SocialVar cheaper?
SocialVar has the lower starting price: about $10 a month, against $25 for Metricool.
Do Metricool and SocialVar have free plans?
Metricool: Yes. SocialVar: No, trial available.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes SocialVar?
SocialVar is made by SocialVar.
Which should I choose, Metricool or SocialVar?
Choose Metricool if you value real free plan and good value for agencies. Choose SocialVar if you value low monthly prices and lifetime license option.